Vice President, Marketing and Member Acquisition at Cayaba Care
Washington, District of Columbia, USA -
Full Time


Start Date

Immediate

Expiry Date

28 Nov, 25

Salary

250000.0

Posted On

28 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Communication Skills, It, Health Outcomes, Data Analytics, Revenue, Decision Making, Marketing Copy, Excel, Google Sheets, B2B2C, Emotional Intelligence

Industry

Marketing/Advertising/Sales

Description

ABOUT US:

The United States has the poorest maternal and birth outcomes of all developed countries with underserved, Black, Brown, Indigenous communities disproportionately affected. Cayaba Care is working to drastically improve the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.
Cayaba Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy and postpartum journey. We also leverage technology to support our virtual engagement which allows us to meet all our moms where they are. We ensure that our members do not feel alone during their pregnancy journey, and that they have a trusted resource for support, resources, and information throughout their pregnancy, delivery and well into postpartum.

QUALIFICATIONS:

  • 10+ years of demonstrated success owning end-to-end enrollment strategy ideally in early-stage or high-growth environments.
  • Strong understanding of provider partnerships, patient enrollment and engagement strategies.
  • Experience in B2B2C/D2C healthcare models, patient journey optimization, and leveraging data analytics for decision-making.
  • Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels.
  • Success scaling a lean, high-growth company, taking it from $XM to $XXM+ in revenue.
  • Exceptional written communication skills, with experience crafting compelling marketing copy, outreach scripts, and stakeholder communications that drive engagement and enrollment.
  • Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high risk communities.
  • Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership.
  • Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment.
  • Familiar with Excel or Google Sheets to quantify, track, and articulate growth plans and performance.

SECURITY & FUTURE PLANNING OPTIONS

  • Life Insurance: Financial protection for your beneficiaries.
  • Disability Insurance: Short-term and long-term coverage in case of illness or injury.
  • 401(k) Retirement Plan: Opportunity to save for the future (note: company contributions are not matched).
    We’re building something great and want you to be part of it. If you’re looking for a fast-paced, dynamic environment where your contributions make an impact, apply today!
Responsibilities

THE ROLE:

Cayaba Care seeks a Vice President, Member Acquisition and Enrollment to lead and execute our end-to-end enrollment strategy. This leader will own provider and community partnerships, marketing, and phone outreach with a sharp focus on enrolling and engaging Medicaid populations. We are looking for a hands-on leader who blends strategy with execution and has experience collaborating closely with other executive leadership to drive measurable business impact.
Reporting directly to the CEO, this leader will manage and develop a high-performing team and drive sustainable business growth to expand access to quality care for underserved communities.
Travel Requirements: 1x a quarter for leadership team offsite’s.

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