Vice President, Marketing and Strategic Partnerships at YBC

New Westminster, British Columbia, Canada -

Full Time

Start Date

Immediate

Expiry Date

17 Jun, 26

Salary

150000.0

Posted On

19 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, Marketing Strategy, Communications Strategy, Stakeholder Engagement, Brand Management, Digital Marketing, Performance Optimization, Public Relations, Issues Management, Government Relations, Advocacy, Corporate Partnerships, Team Leadership, Equity, Diversity, Inclusion

Industry

Wellness and Fitness Services

Description

Position Title: Vice President, Marketing and Strategic Partnerships Location: New Westminster, BC Term: Permanent, Full Time Start Date: As soon as possible Salary: $140,000- $150,000 annually Reports To: Chief Strategic, Technology, and Marketing Officer Benefits: * Competitive vacation and paid sick time * Free YMCA Gym Membership+ Y@Home * Generous employer-matched pension plan * Eligibility for Extended Medical and Dental Benefits * Training and Professional Development Opportunities * Extensive Employee assistance program * Reduced childcare rates and priority placement for YMCA Staff * Be part of a charitable organization that positively impacts the community *Some benefits may vary based on employment terms Nature & Scope The Vice President, Marketing & Strategic Partnerships is a strategic senior leadership role responsible for building YMCA BC's brand, reputation, and stakeholder engagement across the province. Reporting to the Chief Strategy, Technology and Marketing Officer (who also leads Government Relations, Data & Analytics, and Innovation), the VP will lead integrated marketing, communications, government relations, public relations, and corporate partnerships to drive awareness, participation, and sustainable growth in alignment with organizational priorities. This role provides strategic direction and oversight to the Marketing & Communications and Government Relations teams while actively developing and executing comprehensive strategies that position YMCA BC as a trusted community leader and partner of choice for government, and corporate and community organizations. Major Responsibilities- in this position, you will: * Provide senior-level strategic leadership * Lead the development and execution of integrated marketing, communications, and stakeholder engagement strategies aligned with YMCA BC’s mission and strategic priorities * Serve as a trusted advisor to the executive team on brand, reputation, communications, and engagement strategy * Drive visibility, credibility, and emotional connection with communities across British Columbia * Bring deep digital marketing expertise to the executive table, shaping strategy based on performance data, channel effectiveness, and evolving audience behavior while building organizational confidence in digital decision-making. * Strengthen and steward the YMCA BC brand * Build and reinforce a unified YMCA BC brand, ensuring clarity and consistency across programs, portfolios, and touchpoints * Lead integrated campaigns that support participation, revenue, and mission impact across Child Care, Health & Fitness, Camps, and Community Programs * Oversee digital marketing strategy, including website, social, email, SEO/SEM, paid media, and user experience optimization. * Lead communications, PR, and issues management * Set clear external communications frameworks to ensure alignment, consistency, and timeliness across the organization * Guide public and media relations strategy, elevating impact stories and protecting organizational reputation * Lead crisis communications and issues response when required * Advance government relations and advocacy * Build and maintain strong relationships with municipal, provincial, and federal government stakeholders * Position YMCA BC as a credible policy partner on issues related to child care, youth development, health equity, and community wellbeing * Support advocacy efforts, briefing materials, and funding-related communications in collaboration with senior leadership * Develop meaningful corporate partnerships * Lead corporate partnership strategy focused on sponsorships, cause marketing, and aligned collaborations * Negotiate and steward partnerships that deliver shared value and long-term impact * Work closely with Fund Development to ensure clarity between partnerships and philanthropic fundraising * Build and lead high-performing teams * Provide inspirational, inclusive leadership to Marketing & Communications and Government Relations teams * Establish clear priorities, guardrails, and ways of working that balance strategic initiatives with reactive needs * Champion equity, diversity, inclusion, and accessibility across all marketing and communications efforts * Build measurement and reporting frameworks to demonstrate impact and inform decision-making Qualification-you bring: * A bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field * 10+ years of progressive leadership experience in marketing and communications, including senior-level roles * Proven experience leading integrated marketing and communications strategies in complex, multi-site organizations * Strong background in public affairs, government relations, advocacy, or reputation management * Deep, hands-on expertise in digital marketing strategy and performance optimization, including paid media, analytics, website conversion, and channel mix strategy * A collaborative leadership style grounded in trust, inclusion, and accountability * Successful candidate will be required to provide 3 satisfactory references * Successful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date. About YMCA BC: By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John. As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health. We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all. YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at bc.ymca.ca. Application Process-ready to make a difference? We invite you to apply today and find your WHY! Internal Applicants: Please apply online to this position through the ADP Workforce Now Career Centre. (Myself/Talent/Career Centre) Application Deadline: Until filled * Please include any and all relevant certifications in your online application. You will receive an automated notification to confirm receipt of your application. * If short-listed for a position: We will contact you to move forward to the next step. * If not selected for a specific posting: Continue applying for future positions matching your qualifications and interests. Note: Depending on the role, we may need to provide preference to internal applicants first. We treat each competition independently and encourage you to keep applying should your experience and qualification be a match for the role. Does this role sound like a great fit, but you don’t meet every requirement? At YMCA BC, we understand that qualifications and experiences vary. If this opportunity interests you, we encourage you to apply—even if your background doesn’t perfectly match every qualification. YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department. Thank you for your interest and application.

Responsibilities

This senior leadership role is responsible for developing and executing integrated marketing, communications, and stakeholder engagement strategies to enhance YMCA BC's brand and reputation. The VP will lead teams in marketing, communications, government relations, and corporate partnerships to drive awareness, participation, and sustainable growth.