Job Title: Vice President, Marketing
Department: Finance & Administration
Revision Date: 8/21/2025
Location: Canada (Remote)
Level: M6

REQUIREMENTS:

• Expertise in B2B/B2G marketing strategy, branding, and product positioning.
• Deep understanding of public safety communication technologies (e.g., LMR, LTE, NG911, CAD).
• Experience with government procurement cycles and RFP support.
• Proficiency in digital marketing channels (SEO/SEM, PPC, email, social media).
• Hands-on experience with marketing platforms (e.g., Salesforce, HubSpot, Marketo, Google Analytics).
• Familiarity with compliance and regulatory issues in public safety communications.
• Ability to build strong cross-functional relationships (Sales, Product, Engineering).
• Visionary thinker with an ability to execute and deliver measurable results.
• Strong leadership and team development capabilities.
• Excellent written, verbal, and presentation skills.
• Ability to build strong cross-functional relationships (Sales, Product, Engineering).
• Comfortable in a fast-paced, high-impact industry serving mission-critical sectors.

Qualifications:

• Bachelor’s degree required (Marketing, Business, Communications, or related field).
• MBA or Master’s degree strongly preferred.
• 10+ years of total marketing experience with a proven record of success in executive leadership roles.
• Prior experience in the public safety, telecom, or mission-critical technology sectors is highly preferred.

QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY PROTECTED VETERAN STATUS OR OTHER CHARACTERISTICS PROTECTED BY LAW.

Titre du poste : Vice-président, Marketing
Ministère : Finances et administration
Date de révision : 21/08/2025
Lieu : Canada (éloigné)
Niveau : M6

• Lead the development and execution of a comprehensive marketing strategy aligned with corporate growth goals.
• Manage brand positioning and messaging to resonate with public safety and government markets.
• Oversee demand generation programs to drive qualified leads and increase market share.
• Develop and implement go-to-market strategies for new product and service launches.
• Conduct ongoing market research and competitive analysis to guide positioning and innovation.
• Build and maintain customer and partner engagement initiatives (e.g., webinars, user groups, case studies).
• Lead, mentor, and grow a high-performing marketing team.
• Manage and optimize the marketing budget with a focus on measurable ROI.
• Report regularly to the CEO and executive team on marketing performance and insights.
• Represent the company at industry events, conferences, and public safety forums.
• Lead the development and execution of a comprehensive marketing strategy aligned with corporate growth goals.
• Manage brand positioning and messaging to resonate with public safety and government markets.
• Oversee demand generation programs to drive qualified leads and increase market share.
• Develop and implement go-to-market strategies for new product and service launches.
• Conduct ongoing market research and competitive analysis to guide positioning and innovation.
• Build and maintain customer and partner engagement initiatives (e.g., webinars, user groups, case studies).
• Lead, mentor, and grow a high-performing marketing team.
• Manage and optimize the marketing budget with a focus on measurable ROI.
• Report regularly to the CEO and executive team on marketing performance and insights.
• Represent the company at industry events, conferences, and public safety forums.