REQUIRED QUALIFICATIONS:

• 15 years’ experience in marketing leadership roles, preferably within FMCG/ consumer goods.
• European & ASPAC experience required.
• Instinctive understanding of sports & lifestyle nutrition and a strong passion for sport and healthy lifestyle.
• Proven track record in driving a digital strategy and online engagement.
• Proven deliverables in delivering breakthrough consumer-driven innovation to drive category growth and expansion into adjacent categories.
• High levels of leadership maturity to foster a high performing marketing team and to coach in-market marketing talents to drive performance.
• Strong influencing and collaboration capability to ensure markets are aligned with the brand strategy, and vice-versa.
• An optimistic and resilient team player, confident to voice opinions & challenge mind-sets, leading with consumer insights.
• Obsessed with consumer intimacy and have proven the ability to foster this culture across an organization.
• Expert-level experience in marketing strategy development, using insights and competitor analysis to anticipate future opportunities.
• Proven media savvy, particularly in digital marketing and e-commerce.
• Experience with cost and ROI management of marketing budgets.
• Strong track record in driving innovation, channel specific programs, brand management and portfolio management.
• Matrix Management - strong influencing skills across a culturally diverse group of people and markets with understanding of direct and dotted line accountability.

• Work with the GM’s and local marketing leads to develop industry-leading strategic brand plans that maximize efficiency and impact and support the delivery of business performance in-market.
• Drive creativity and inspirational content deployment & development across the region.
• Lead on digital – ensure we are pushing our digital agenda to drive brand awareness, expand the category to new users and to drive revenue.
• Develop strategic external partnerships to build brand awareness.
• Define our overall consumer-driven innovation strategy, to drive core growth as well as breakthrough growth through innovation in adjacent our new categories.
• Drive our consumer education agenda via research into claims strategy, and integrating those claims in our brand plans and innovation
• Leading the in-market Marketing leads to develop against the plans, building long-term brand equity.
• Development and execution of the Marketing Strategy for the International region with KPIs by country on market share, pricing, awareness, brand & category growth targets, ROS and innovation.
• With the rest of the GPN International Leadership Team, drive the long-term strategic plan and the annual strategy and budgeting process, providing clear direction and guidelines to the markets.
• Ensure that we have the right people in the right roles to execute against the strategy leveraging GPN Marketing Competencies & Talent Development resources.
• Leveraging established brand positioning, channel distribution, segmentation and insight strategies to support brand growth.
• Manage the marketing budget across the regions. Establish key marketing ROI metrics to establish the effectiveness of programs in each market.
• Evaluate investment in relation to results and provide recommendations for future improvements in ROI.