Vice President, Marketing - Fandango at NBCUniversal

Universal City, California, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jan, 26

Salary

0.0

Posted On

07 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Digital Marketing, Leadership, Communication Skills, Project Management, Consumer Insights, Strategic Planning, Team Development, Collaboration, Marketing Strategy, Product Marketing, Campaign Execution, Stakeholder Management, Creative Direction, Organizational Skills, Analytical Skills

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Job Description NBC Sports Next, a division of ‘Versant’, is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media. This role will be part of our Fandango team. Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows. The VP, Marketing - Fandango will lead the Marketing team’s efforts across the Fandango portfolio of brands (Fandango, Fandango at Home, and Rotten Tomatoes) by working cross-functionally to drive the vision and execution of the team’s marketing strategy, go-to-market capabilities, and marketing partnership opportunities. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a must, and frequent, polished communication and interaction with executive and C-suite representatives will be expected. Core Focus Areas: Brand Marketing – Lead the brand and product marketing vision across Fandango, Fandango at Home, and Rotten Tomatoes, ensuring clear articulation of brand positioning and execution of high-impact campaigns that drive awareness, engagement, and growth. Exhibitor Marketing – Support and guide marketing initiatives in collaboration with theatrical exhibitors around ticketing and studio-driven promotional opportunities. Platform Marketing – Develop strategic marketing plans with platform partners (e.g., Roku, Samsung) to deepen relationships and drive increased viewership and transactions for Fandango at Home. Essential Duties & Responsibilities: Develop comprehensive long- and short-term business plans, including strategy, marketing, and budget planning for all Fandango brands Lead and develop a high-performing Marketing team with collaboration, kindness, mentorship, and forward-thinking strategic vision. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines. In collaboration with the SVP, adopt a consumer-centric, proactive approach to marketing planning by identifying, analyzing, and prioritizing user/segment needs to produce strong marketing strategies and clear, executable vision Collaborate with Product Management, Technology, Legal, and brand business leaders to refine product value proposition and ensure internal and external marketing activations support and elevate that positioning Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption, and market leadership Lead go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer experience Shape the strategic vision for omnichannel marketing campaigns with clear campaign objectives, core messaging, creative direction, and audience strategy that ensures alignment with business goals, brand identity, and customer insights. Then, partner closely with the Portfolio Marketing teams on executing campaigns that deliver on that vision across paid, earned, owned, social, and experiential elements Partner with Consumer Insights, Analytics, and Finance to better understand customer behaviors and performance metrics, inform strategic planning, and support annual P&L development Establish KPIs for product launches and rollouts in alignment with product leads Ensure teams are aligned with marketing priorities and that all initiatives are delivered on time with proper planning and clear strategic focus Qualifications Basic Requirements: 10+ years of marketing experience, specifically in brand and/or digital marketing, with partner marketing experience a plus Demonstrated marketing experience in the marketing, agency, media, and/or entertainment industry with a proven track record of building brand plans and launching marketing campaigns Prior leadership and people management experience is a must Demonstrated hands-on experience working alongside a development (physical or digital) product team that includes an understanding of how product/tech realities can impact marketing Superior written and verbal communication skills with the ability to interact cross-functionally internally and externally with colleagues, clients, and C-suite executives Solid understanding of consumer needs and competitive landscape Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects at once A highly resourceful leader with a positive attitude and strong interpersonal skills who is willing to go the extra mile for the success of the team, and who understands that this is a player-coach role whose success is measured by team performance. This team has a “no ego” policy and expects this role to support that Ability to work with cross-functional teams to develop consensus within diverse groups and drive results Able to stay calm in high stress, high-pressure situations Strong client orientation and consultative approach combined with a proven record of excellent program/project and stakeholder management Entertainment company (especially movie studio), and/or ticketing experience in or out of the movie industry is a bonus Demonstrated experience setting strategic marketing direction across brand, social, content, and media channels in collaboration with centralized execution teams or agencies Proven ability to influence and align cross-functional stakeholders, ensuring clarity of vision and smooth campaign execution across indirect reporting lines Experience partnering with creative, media, social, and PR teams to bring campaigns to life that deliver measurable results Strong creative sensibility with the ability to evaluate and guide asset development, ensuring high standards even when production is managed externally Additional Requirements Hybrid: This position has been designated as hybrid, generally contributing from the Universal City, CA office a minimum of three days per week Some travel may be required (~15%) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Responsibilities

The VP, Marketing - Fandango will lead the marketing efforts across the Fandango portfolio, driving the vision and execution of marketing strategies and partnerships. This role involves developing comprehensive business plans and leading a high-performing marketing team to achieve strategic objectives.