Overview:
GeoStabilization International® (GSI) is part of a portfolio of companies that develops and installs innovative solutions that protect people and infrastructure from the dangers of geohazards and roadway safety hazards. We specialize in emergency landslide repairs, rockfall mitigation, road barriers, and grouting, using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting.
At GeoStabilization, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused.
The Vice President of Marketing will drive growth by understanding and segmenting our markets, driving product management strategies and working cross-functionally in a matrixed organization to connect us more to new revenue opportunities, and deliver them with consistently high quality and productivity.
This role oversees all growth-related initiatives, inbound and outbound marketing, including branding, lead generation, digital marketing, and client engagement. The ideal candidate is a strategic thinker and a hands-on leader with experience scaling marketing organizations and delivering measurable results.

TEAM BUILDING AND LEADERSHIP

• Evangelizes disciplined growth tools and frameworks across the organization.
• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Establish clear KPIs and provide regular feedback to team members to ensure alignment with strategic objectives.
• Manage relationships with external agencies, vendors, and partners to supplement internal resources and capabilities.

Qualifications:

• Education:
• Bachelor’s degree in engineering, manufacturing-related or similar.
• MBA, master’s in marketing or other advanced degree preferred.
• Key Experiences:
• 10+ years of progressive marketing experience, including leadership roles, preferably in B2B industries such as construction, engineering, or professional services.
• Proven track record of developing and executing integrated marketing strategies in a multi-brand environment that drives measurable business outcomes.
• Experience building and scaling marketing organizations, including recruiting, mentoring, and retaining top talent.
• Demonstrated success in leading growth functions through pre- and post-integration projects.
• Background in engineering industries such as technology, manufacturing, or services is advantageous.
• Demonstrated ability to lead cross-functional teams and drive organizational change.
• Experience leading and influencing organizations directly and indirectly. Proven track record of inspiring and motivating cross functional teams toward common goals.
• Proven experience as a product manager, finding market segments that allow B2B sales of hard, manufactured products to businesses. We are looking for a track record of product management, growth strategies, and a history of helping create growth strategies to targeted B2B segments through product management.
• Key Skills:
• Deep knowledge of inbound and outbound marketing strategies, tools, and best practices.
• Exceptional leadership and team-building skills with the ability to inspire and align diverse teams.
• Strong analytical skills and a data-driven approach to marketing decision-making.
• Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
• Expertise in CRM, marketing automation platforms, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Additional requirements:
• Role is located in our HQ in Westminster, CO and offers a hybrid-remote structure allowing remote work on Mondays and Fridays, but in office Tuesday-Thursday.
• Willingness to travel as needed.
• High ethical standards and a commitment to integrity and professionalism.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities.

Responsibilities: