Vice President, Marketing

at  Kroll

We are seeking an experienced and dynamic marketing leader to take on the role of EMEA Marketing Vice President for our Financial Advisory team. In this role, you will oversee the development and execution of marketing strategies that position Kroll as a global leader in Financial Advisory services. You will be responsible for managing multi-channel marketing campaigns, fostering brand awareness, driving business growth, and supporting our subject matter experts in building their professional presence. Regions include EMEA and LATAM Financial Advisory Marketing.

Day-to-day responsibilities:

• Strategic Leadership: Collaborate with senior business leaders and the global marketing leadership team to develop and lead the overall marketing strategy for EMEA’s Financial Advisory practice. Align marketing initiatives with business objectives and market demands.
• Event Strategy & Execution: Plan, execute, and lead high-profile events, including conferences, sponsorships, and Kroll-hosted events. Ensure these events elevate Kroll’s brand and drive engagement.
• Metrics & Reporting: Establish KPIs for all marketing initiatives, assess their effectiveness, and provide data-driven recommendations to optimize future campaigns. Use performance metrics to optimize future campaigns and ensure alignment with firm-wide revenue goals.
• Sales Enablement & Cross-Selling: Collaborate with Risk Advisory to identify cross-selling opportunities where Financial Advisory services can complement other Kroll offerings. Develop integrated marketing campaigns that showcase the firm’s full suite of services to address clients’ broader needs. Lead internal communication efforts to highlight client success stories, and industry insights.
• Thought Leadership Development: Partner with content and thought leadership teams to create compelling narratives. Lead the creation of reports, whitepapers, case studies, and multimedia content that positions Kroll as a leader in the financial advisory space. Proactively identify opportunities for experts within the firm to contribute to industry publications, panels, webinars, and conferences.
• Public Relations & Communications: Support Kroll’s brand and practitioner profiles by driving targeted PR efforts. Collaborate with external PR agencies and internal PR and communications teams to promote thought leadership and subject matter expertise. Develop strategies to secure media placements, engage with influential industry outlets, and position key executives as thought leaders.
• Collaboration with Client-Facing Teams: Work closely with client facing teams and partners to understand client challenges and translate these insights into compelling marketing materials. Support practitioners by preparing them for speaking engagements, client presentations, and other thought leadership opportunities.

Essential traits:

• 10 years+ of business marketing experience in the professional services sector.
• 8+ years of experience in a senior marketing role, with a proven track record in leading successful, multi-channel marketing campaigns, ideally within professional services, finance or a related field.
• Willingness to travel as needed.
• Superb written, copy editing, and oral communication skills.
• Demonstrated ability to work at both a strategic and tactical level, translating business objectives into effective marketing strategies that deliver measurable results.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messaging for a variety of audiences.
• Experience managing large-scale events
• Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Deep knowledge of digital marketing tools, including Salesforce, Eloqua (or similar marketing platforms), and analytics tools to drive data-based decision-making.
• Comfortable leading cross-functional teams and working collaboratively with stakeholders at all levels, including senior executives.
• Creative and forward-thinking, with a passion for driving innovation in marketing practices.

About Kroll
Join the global leader in risk and financial advisory solutions—Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you’ll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients’ value? Your journey begins with Kroll.
In order to be considered for a position, you must formally apply via careers.kroll.com.
Kroll is committed to equal opportunity and diversity, and recruits people based on merit.

• Strategic Leadership: Collaborate with senior business leaders and the global marketing leadership team to develop and lead the overall marketing strategy for EMEA’s Financial Advisory practice. Align marketing initiatives with business objectives and market demands.
• Event Strategy & Execution: Plan, execute, and lead high-profile events, including conferences, sponsorships, and Kroll-hosted events. Ensure these events elevate Kroll’s brand and drive engagement.
• Metrics & Reporting: Establish KPIs for all marketing initiatives, assess their effectiveness, and provide data-driven recommendations to optimize future campaigns. Use performance metrics to optimize future campaigns and ensure alignment with firm-wide revenue goals.
• Sales Enablement & Cross-Selling: Collaborate with Risk Advisory to identify cross-selling opportunities where Financial Advisory services can complement other Kroll offerings. Develop integrated marketing campaigns that showcase the firm’s full suite of services to address clients’ broader needs. Lead internal communication efforts to highlight client success stories, and industry insights.
• Thought Leadership Development: Partner with content and thought leadership teams to create compelling narratives. Lead the creation of reports, whitepapers, case studies, and multimedia content that positions Kroll as a leader in the financial advisory space. Proactively identify opportunities for experts within the firm to contribute to industry publications, panels, webinars, and conferences.
• Public Relations & Communications: Support Kroll’s brand and practitioner profiles by driving targeted PR efforts. Collaborate with external PR agencies and internal PR and communications teams to promote thought leadership and subject matter expertise. Develop strategies to secure media placements, engage with influential industry outlets, and position key executives as thought leaders.
• Collaboration with Client-Facing Teams: Work closely with client facing teams and partners to understand client challenges and translate these insights into compelling marketing materials. Support practitioners by preparing them for speaking engagements, client presentations, and other thought leadership opportunities