Vice-President, Marketing at Miratech

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

19 Mar, 26

Salary

0.0

Posted On

19 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Digital Marketing, Brand Positioning, Lead Generation, Sales Enablement, Team Leadership, Budget Management, Performance Analysis, Market Trends, Customer Insights, Communication Skills, Analytical Skills, Project Management, IT Services Industry

Industry

IT Services and IT Consulting

Description

Company Description Miratech helps visionaries change the world. We are a global IT services and consulting company that brings together enterprise and start-up innovation. Today, we support digital transformation for some of the world's largest enterprises. By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. We are a values-driven organization and our culture of Relentless Performance has enabled over 99% of Miratech's engagements to succeed by meeting or exceeding our scope, schedule, and/or budget objectives since our inception in 1989. Miratech has coverage across 5 continents and operates in over 25 countries around the world. Miratech retains nearly 1000 full-time professionals, and our annual growth rate exceeds 25%. Job Description We are looking for a Vice President of Marketing for our company, who will lead and develop the marketing strategies to drive growth, increase revenue, and establish the brand identity. You will work closely with the executive team, sales, innovation, and corporate services (recruitment & employee experience) to align marketing initiatives with business goals. Responsibilities: Develop and execute a comprehensive marketing plan to increase brand awareness, generate leads, and accelerate the sales pipeline. Lead the development of brand positioning, messaging, and voice to differentiate the company from competitors and establish a strong brand identity. Build, lead, and develop a marketing team, ensuring effective execution of campaigns, budget management, and performance analysis. Collaborate closely with sales and product teams to develop and execute marketing campaigns, collateral, and sales enablement tools that resonate with the target audience. Manage and optimize the company’s online presence, including the website, social media, and other digital channels, ensuring consistency with brand strategy. Analyze market trends and customer insights to identify new growth opportunities and continuously optimize marketing initiatives. Attend industry events and conferences to represent the company, strengthen brand presence, and build relationships with potential clients and partners. And perform other duties as may reasonably be required in alignment with the purpose of the role. Qualifications Bachelor's degree in marketing, business, or related field. Master's degree preferred. Minimum of 10 years of experience in B2B marketing, with at least 5 years in a leadership role. Proven track record of developing and executing successful marketing strategies that drive growth and increase revenue. Strong knowledge of digital marketing channels, including website development, SEO, PPC, social media, and email marketing. Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Experience managing budgets and delivering results within budget constraints. Strong analytical skills and the ability to use data to drive marketing decisions. Ability to manage multiple projects and priorities in a fast-paced environment. Experience in the IT services industry or related field preferred. Additional Information We offer: Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 25% year-over-year revenue growth. Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, and a relocation program. Work From Anywhere Culture: make the most of the flexibility that comes with remote work. Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities. Global Impact: collaborate on impactful projects for top global clients and shape the future of industries. Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events. Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.

Responsibilities

The Vice President of Marketing will develop and execute comprehensive marketing strategies to drive growth and establish brand identity. This role involves leading a marketing team, collaborating with sales and product teams, and managing the company's online presence.