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Vice President Marketing at NorthPoint Search Group

Mooresville, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Apr, 26

Salary

220000.0

Posted On

01 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Development, Go-To-Market Execution, Digital Marketing, Performance Marketing, SEO, SEM, Public Relations, Influencer Strategies, Cross-Functional Collaboration, Budget Optimization, Team Building, Data-Driven Approaches, Creative Approaches, Customer Engagement, ROI-Focused Mindset

Industry

Staffing and Recruiting

Description

Who: A rapidly scaling company in the consumer products space seeking a strategic marketing leader. What: Lead all aspects of marketing strategy, brand development, and go-to-market execution. When: Immediate need. Where: Charlotte, NC (on-site or hybrid preferred). Why: To expand brand presence and drive customer acquisition in a competitive category. Office Environment: Collaborative, fast-paced, and innovation-focused culture. Salary: $180,000–$220,000 base plus performance bonus and equity. Position Overview: The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches. Key Responsibilities: Define and implement the marketing vision, roadmap, and team structure. Drive digital, brand, and product marketing initiatives across all channels. Lead performance marketing, SEO/SEM, PR, and influencer strategies. Partner cross-functionally with product, sales, and leadership to align goals. Optimize budget allocation and performance metrics to scale growth efficiently. Build and mentor a high-performing marketing team. Qualifications: 10+ years of progressive marketing experience, including 3+ years in a senior leadership role. Background in consumer products, lifestyle, or tech-adjacent industries preferred. Demonstrated success in scaling DTC and retail marketing efforts. Strong analytical, strategic, and creative skills with an ROI-focused mindset. Experience with both early-stage growth and established brand marketing environments.

Responsibilities

The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.