Unifocus is an integrated workforce management software platform offering intelligent automation for daily work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling & labour management, and time & attendance built for the hospitality market and other dynamic scheduling environment.
We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite. Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker Collection etc. We are a small but growing team, and you’ll have opportunities to express yourself and make meaningful contributions to our products and the company.
Visit https://www.unifocus.com for more details.

THE UNIFOCUS EXPERIENCE:

Our Culture Statement: Thriving Together, Achieving Greatness
To support our culture mission, we have four core culture values of Unite, Inspire, Empower, and Excel. Each value representing a set of key traits that define how we live and breathe our culture every day. We UNITE globally, combining our diverse talents, perspectives, and expertise. With professionalism and a touch of fun, we INSPIRE and EMPOWER each other to EXCEL. Together, we deliver exceptional value, challenge norms, and leave a lasting impact within the hospitality industry.

In addition to a competitive salary, we offer:

• Health insurance
• Paid time off
• A hybrid environment that promotes a healthy work-life balance
• Parental leave
• Professional development assistance
• Referral program

• Define and execute a comprehensive global marketing strategy aligned with Unifocus’ growth and revenue goals.
• Develop and lead the go-to-market (GTM) approach for product launches, strategic partnerships, and customer campaigns.
• Own brand strategy and ensure consistent messaging across all touchpoints and channels.
• Lead and scale a high-performing marketing team, including demand generation, content, digital, product marketing, and events.
• Collaborate cross-functionally with Sales, Product, Customer Success, and HR to ensure unified customer and brand experiences.
• Partner with Sales to align marketing-qualified leads with revenue-generating opportunities.
• Develop integrated marketing campaigns to drive pipeline and conversion through inbound and outbound strategies.
• Oversee the use of marketing automation, CRM tools (e.g., HubSpot/Salesforce), and analytics to measure campaign performance.
• Optimize ROI on marketing spend, with a focus on CAC, LTV, and funnel conversion metrics.
• Craft compelling product positioning, value propositions, and messaging that resonate with target personas.
• Partner with Product Management to support roadmap communications, user adoption, and customer advocacy.
• Lead customer reference programs, case studies, testimonials, and loyalty initiatives.
• Serve as the brand steward, ensuring strong identity, awareness, and thought leadership in core and emerging markets.