ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.
Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!

ABOUT THE ROLE

Are you a digital mastermind with the strategic chops of a chess grandmaster and the screen time stats of a TikTok teen? Can you wrangle data, tame algorithms, and still make sure the brand voice is sassier than your group chat? goodr is on the hunt for a VP of Digital Marketing who can turn clicks into cult followings and strategy decks into performance-driven gold. You’ll unify our digital kingdom, sprinkle in some storytelling magic, and make sure all roads lead to us looking cool AF online. Basically, you’re the Gandalf of growth—but with more interwebs and less beard. If you’ve ever yelled “optimize that funnel!” in your sleep, this one’s for you.

ROLE SPECIFIC

• Own and evolve the overall digital direct to consumer strategy for goodr to drive growth, engagement, and brand impact across all digital channels
• Lead and unify digital marketing direction across E-commerce, Customer Experience, Growth and Marketplace disciplines
• Ensure all digital strategy maintains alignment with goodr’s overall marketing and business objectives
• Own the P&L and GTM strategy for Direct To Consumer
• Translate high-level goals into actionable digital initiatives, balancing brand expression with performance outcomes across
• Partner closely with the leadership of each digital team to align on strategy and ensure seamless execution of key initiatives
• Set clear performance targets and success metrics that align with business goals
• Use data and insights to drive prioritization, optimize execution, and uncover opportunities for innovation within digital space
• Oversee the planning, execution, and analysis of D2C campaigns and initiatives that fuel customer acquisition, retention, and loyalty
• Ensure consistency in digital brand voice, tone, and storytelling while tailoring content and experiences to platform-specific behaviors and trends
• Lead experimentation efforts to uncover new digital opportunities, leveraging A/B testing, emerging technologies, and channel innovation
• Collaborate closely with cross-functional teams (Brand, Creative, Product, Customer Experience) to deliver cohesive, compelling digital experiences
• Monitor industry shifts, consumer behavior, and platform changes to ensure goodr stays ahead of digital trends and maintains competitive advantage
• This role is in the Digital Marketing department and will report directly to the Chief Marketing Officer
• Perform other related duties as assigned

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills