Vice President of Growth Marketing at Radancy
Boston, Massachusetts, USA -
Full Time


Start Date

Immediate

Expiry Date

15 Nov, 25

Salary

195000.0

Posted On

15 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Youtube, Cross Functional Initiatives, Revenue, Google Analytics, Automation Tools, Technology, Linkedin, Teams, Strategic Thinking, Leadership Skills, Customer Acquisition, Global Teams, Pardot, Strategy, Attribution Modeling, Analytics

Industry

Marketing/Advertising/Sales

Description

We are seeking a strategic, data-driven, and highly innovative Vice President of Growth Marketing to lead the development and execution of our growth marketing strategy. This leader will be responsible for driving customer acquisition, conversion, retention, and revenue growth across all channels. You will lead a high-performance team and work closely with cross-functional leaders across product, sales, and analytics to scale the business and achieve aggressive growth targets.

QUALIFICATIONS

  • 10+ years of progressive experience in marketing, with 5+ years in a growth-focused leadership role.
  • Proven success scaling B2C and/or B2B customer acquisition and revenue through both paid and organic channels.
  • Deep expertise in digital marketing platforms (e.g., Google Ads, Facebook/Instagram, LinkedIn, YouTube, DSPs).
  • Strong knowledge of analytics, attribution modeling, experimentation, and marketing automation tools (e.g., Google Analytics, Pardot, Demandbase, 6Sense, etc.)
  • Demonstrated success leading cross-functional initiatives and teams in a high-growth or startup environment.
  • Exceptional strategic thinking, communication, and leadership skills.
  • Bachelor’s degree in marketing, business, or a related field (MBA preferred).
    Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:
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Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what’s new and next while valuing every voice on our team. Together, we’re shaping the future and leading the industry forward.

  • Rewarding Impact Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people’s lives and inspires our team to advance technology with purpose.
  • Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
  • Supportive Teams Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities.
Responsibilities
  • Own and scale the company’s growth strategy: Develop and implement a full-funnel growth marketing plan that delivers measurable business impact.
  • Lead user acquisition initiatives: Oversee paid media, SEO, email, affiliate/referral programs, product marketing, and key analyst partnerships to drive scalable customer acquisition.
  • Optimize conversion and retention: Partner with product and lead customer marketing programs to improve user activation, conversion rate optimization (CRO), and retention strategies.
  • Drive performance marketing: Manage budgets across digital channels including Google Ads, Meta, LinkedIn, programmatic, analysts, and emerging platforms.
  • Build and mentor a world-class team: Lead and grow a high-performing growth marketing team; foster a culture of innovation, ownership, and accountability.
  • Leverage data for decisions: Use analytics to identify trends, forecast results, and inform strategies; continuously test and iterate to improve campaign performance.
  • Align cross-functionally: Collaborate with product, sales, finance, and data teams to ensure marketing goals align with broader company objectives.
  • Identify new growth opportunities: Stay on the forefront of trends in growth marketing, MarTech, and user behavior to identify innovative and untapped growth opportunities.
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