Vice President of Marketing and Revenue at Omaha Performing Arts

Omaha, Nebraska, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Feb, 26

Salary

0.0

Posted On

26 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Revenue Growth, Data Analytics, Digital Marketing, Audience Development, Team Leadership, Budget Management, Pricing Strategy, Customer Engagement, Event Management, Collaboration, Communication Skills, Market Research, Branding, Sponsorship Development, Creative Thinking

Industry

Performing Arts

Description

Description As the largest cultural institution in the state and region, Omaha Performing Arts (O-pa) seeks a Vice President of Marketing and Revenue to serve as a key leader in a dynamic, high-growth organization recognized for artistic excellence, community engagement, and innovative audience experiences. With four world-class venues and a wide range of performances, education, and commercial programming, O-pa requires a strategic leader focused on maximizing earned revenue for ticket sales, classes and workshops, venue rentals, sponsorships, and other earned revenue opportunities utilizing strategic marketing and data initiatives, innovative pricing, and audience revenue drivers. The Vice President of Marketing and Revenue is a strategic, entrepreneurial leader responsible for maximizing earned income by developing and executing comprehensive marketing, sales, and pricing strategies that drive ticket purchases, space rentals, sponsorships, premium experiences, camps and classes enrollment, and overall audience revenues for Omaha Performing Arts (O-pa). This role leads go-to-market planning across performances, subscriptions, hospitality, education programs, group sales, and corporate partnerships while leveraging data analytics, segmentation, digital platforms, and technology to optimize pricing, revenue performance, customer engagement, and long-term audience value. The position also supports other institutional initiatives including contributed revenue marketing needs. As a senior leadership team member, the VP establishes the standard for innovation, fiscal accountability, strategic growth, and inclusive audience development. Position Duties and Responsibilities: Strategic Revenue Leadership Develop and lead a comprehensive, data-informed marketing and revenue strategy aligned with O-pa’s mission, vision, and strategic goals that is focused on ticket sales, venue rentals, group sales, camps and classes, hospitality experiences, and sponsorship income. Drive earned revenue growth across performances (Broadway, O-pa Presents, commercial performances), education programs, and venue rentals. Lead dynamic pricing, tiered seating strategy, bundled packages, VIP/premium experiences, and subscriber models to optimize sales. Forecast revenue performance and develop annual and multi-year earned income plans in collaboration with Finance and Leadership teams. Lead the development of marketing budgets and revenue forecasts in partnership with the Chief Strategy Officer and senior team, ensuring alignment with organizational objectives. Lead the strategic and ethical integration of technology, data analytics, and artificial intelligence to achieve earned revenue goals, broaden and diversify audiences, ensure efficient resource use, and uphold O-pa’s commitment to data privacy, creative integrity, and mission alignment. Evaluate and integrate emerging trends in entertainment, live events, corporate usage, and commercial partnerships to expand monetization opportunities. Marketing, Sales, Education Enrollment, and Audience Monetization Plan and manage subscription and single-ticket campaigns utilizing direct mail, e-marketing, digital marketing, telemarketing, paid advertising, group sales, and community partnerships. Expand audience development initiatives to grow untapped revenue markets including corporate buyers, tourism partners, and B2B venue rentals. Oversee data-informed strategies using segmentation, predictive modeling, and patron behavior analytics to improve lifetime customer value. Develop pricing strategies, bundled offerings, and seasonal campaigns to increase participation and profitability for educational and engagement programs, camps and classes. Lead strategies to acquire and retain families, students, educators, partner schools, and youth-serving organizations as long-term program buyers. Support Development with donor communications, special events, campaign branding, and stewardship initiatives. Collaborate with Rentals & Events to market venues and grow earned income. Digital and eCommerce Strategy Oversee O-pa, Ticket Omaha, Steelhouse Omaha, and other digital platforms to optimize user experience, sales performance, and conversion metrics, including maximizing AI search tools and information Ensure marketing technology, ticketing systems, CRM platforms, and sales tools are integrated to enhance performance tracking and audience insights Direct email marketing, digital advertising, remarketing, search strategy, SEO/SEM, and website conversion optimization. Ensure digital marketing efforts are integrated with overall brand and sales strategies, particularly with Commercial Events. Innovate and implement digital content strategies (e.g. live streaming, behind-the-scenes storytelling,…) to expand reach beyond Omaha and create year-round engagement. Venue Rental, Hospitality, and Space Sales Collaborate with Events Department to lead sales strategy for venue rentals, corporate events, conferences, weddings, and hospitality offerings across all O-pa venues; also collaborate with food and beverage department to maximize sales of products and experiences Partner with operations to develop scalable event packages that enhance client experience and maximize revenue potential. Team Leadership and Operational Management Lead and mentor a high-performing marketing and sales team, fostering a culture of creativity, accountability, and collaboration. Successfully manage departmental budget, regularly assess ROI and revenue performance, and adjust strategies to maximize effectiveness. Ensure marketing systems, processes, and plans support the full organization and can adapt to growth and changing priorities. innovation, revenue accountability, and audience-centric thinking. Align departmental KPIs to overall organizational revenue goals, including ticket yield, attendance growth, per-capita spending, and rental income. Requirements Minimum Experience and Qualifications: Seasoned professional with at least seven (7) years of senior-level marketing and revenue experience and/or related experience. Proven track record of achieving measurable earned revenue growth through pricing, digital marketing, sales, ticketing, sponsorships, or venue rental strategies. Experience increasing revenue Proven record of measurable success in a complex organization. Demonstrated experience fostering inclusive environments and engaging with communities. Superb planning, budgeting, analytical, organizational and communication skills. Strong familiarity and experience with drawing insights from and leveraging the use of quantitative and qualitative data and analytics and experience in conducting, analyzing, and utilizing market research. Demonstrated success in attracting and growing diverse audiences across a range of programs, experiences, or industries; familiarity with the performing arts, including Broadway, music, dance and theater, and education and community engagement, is a plus. Skilled in working with internal and external resources such as designers, graphic artists, writers, website technicians, social media developers and influencers, and other creative talent to achieve innovation and excellence in all marketing, advertising and promotional materials. Experience with institutional branding and marketing in all mediums Background in developing opportunities and relationships for promotional partnerships and collaborations with sponsors, media, and community organizations. Excellent written, verbal, and visual communication skills, with a demonstrated ability to collaborate across teams and deliver compelling public presentations. Proven leadership and interpersonal skills, demonstrating integrity, emotional intelligence, sound judgment, and the ability to build trust across diverse teams and stakeholders. Enjoyment working in a fast-paced, complex, and ever-changing environment. Must be a team player who is flexible and adaptable and an excellent communicator both internally and externally. Demonstrated strength in leading teams, developing talent, and building a culture of accountability and inclusion. Also able to inspire staff to achieve and exceed their goals. Proficient in Google Analytics 4, Meta, and Microsoft Office (Word, Excel, Outlook, and PowerPoint) Minimum Education Requirements: A bachelor’s degree is required; degrees in unrelated fields will be considered with significant professional experience in marketing, communications, or a related area. Significant professional experience in marketing, communications, or a related field may be considered in lieu of a formal degree. Advanced degree or professional certification in marketing, communications, business strategy, data analytics, or a related field is preferred. Supervisory Responsibilities: Director of Marketing Creative Director Associate Director of Group Sales Physical Demands: No physical exertion required. Required to sit for long periods of time. The noise level in the work environment is usually quiet.

Responsibilities

The Vice President of Marketing and Revenue is responsible for maximizing earned income through comprehensive marketing, sales, and pricing strategies. This role involves leading go-to-market planning and leveraging data analytics to optimize revenue performance and audience engagement.