Vice President of Marketing - Aspen Hospitality at Aspen Skiing Company

Denver, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Apr, 26

Salary

220000.0

Posted On

22 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Hospitality Marketing, Go-To-Market Strategy, Brand Stewardship, Commercial Integration, Team Leadership, Partnership Development, Programming Strategy, Field Marketing, Performance Management, Budget Management, Cultural Fluency, Collaboration, Strategic Communication, Operational Execution, Guest Experience, Data Analysis

Industry

Hospitality

Description

Company Description Aspen Hospitality, a division of Aspen One, develops, owns, and operates a growing portfolio of luxury and upper-scale hotels, private clubs, and branded residential properties under The Nell and Limelight brands. This includes The Little Nell, Aspen’s only Five-Star, Five-Diamond ski-in/ski-out hotel and its affiliated Residences located at the base of Aspen Mountain, as well as a new Nell property currently in development at Rockefeller Center in New York City. Aspen Hospitality’s Limelight hotels include those across Colorado in Aspen, Snowmass, Denver, and Boulder (opened August 2025); Ketchum, Idaho; Mammoth, California (opened December 2025); and Charleston, South Carolina (coming in 2028). Aspen Hospitality also owns and operates the Aspen Mountain Club, Snowmass Mountain Club, and Mammoth Lakes Mountain Club. For more information, visit www.aspenhospitality.co. Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [email protected], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains. Job Description Position Summary The Vice President of Marketing, Hospitality is a senior executive responsible for shaping, activating, and scaling Aspen One’s hotel and restaurant portfolio, with clear accountability for driving commercial outcomes while creating compelling, guest-first experiences that build enduring brand equity. This role sits at the intersection of commercial growth, marketing, and operations, with accountability for delivering hospitality business results through disciplined go-to-market execution and brand-led experiences across the portfolio. A key responsibility of this role is ownership of property-level go-to-market (GTM) strategy and execution—translating enterprise and brand priorities into clear, actionable plans that drive awareness, demand, visitation, and revenue. This leader brings strong business acumen, judgment, exceptional taste, cultural fluency, and commercial rigor. In this role, the Vice President of Marketing, Hospitality serves as: • A commercial integrator, aligning Revenue, Sales, Operations, and Marketing around shared business objectives • A brand steward, ensuring growth is achieved while building brand integrity and the guest experience • A strategic orchestrator, setting clear direction, priorities, and success metrics while enabling Marketing Centers of Excellence to deliver best-in-class execution This role will play a critical role in scaling the Limelight Hotels brand while continuing to reinforce and elevate The Little Nell’s world-class luxury positioning, stewarding both brands simultaneously with clarity and distinction. This is a highly collaborative role that partners closely with Aspen One’s centralized Marketing Centers of Excellence—including Communications, Creative, Digital, and Partnerships—leveraging their deep functional expertise to support hospitality business priorities. The Vice President of Hospitality Marketing provides clear strategic direction, prioritization, and accountability, while Centers of Excellence deliver best-in-class execution at scale. This position has dual reporting to the CEO, Aspen Hospitality and CMO, Aspen One. The salary range for this position is $170,000 - $220,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus. Job Posting Deadline Applications for this position will be accepted until February 15, 2026. Essential Job Functions/Key Job Responsibilities Marketing Leadership to Drive Commercial Business Goals • Align hospitality business goals with the Aspen Hospitality CEO, VP of Revenue, and VP of Operations, and translate those priorities into clear direction and briefs for centralized Centers of Excellence • Lead hospitality marketing leaders in setting objectives, sequencing initiatives, and defining success metrics, while partnering with Centers of Excellence to deliver best-in-class creative, digital, communications, and partnership execution Go-To-Market Strategy, Accountability, Orchestration & Execution • Own hospitality GTM strategy across all hotels and restaurants, translating enterprise and brand priorities into property-specific execution plans • Serve as the primary strategist, integrator and orchestrator across hospitality business priorities and centralized Centers of Excellence, ensuring GTM plans are commercially sound, operationally executable, and supported by expert channel and creative execution • Develop and manage annual and seasonal GTM calendars inclusive of openings, peak periods, programming, and campaigns • Jointly owns outcomes with AO Creative, Digital & Communications Teams as well as Aspen Hospitality Sales, Revenue Management, and Operations to ensure GTM efforts directly support commercial goals and on-property performance New Property Launches & Post Launch Strategy • Lead hospitality GTM planning and execution for new hotel and restaurant openings • Effectively partner with business unit specific and centralized teams, including Revenue, Sales, AO Creative, AO Digital, and Operations, to deliver fully integrated, commercially effective launches • Translate brand vision into opening strategies that drive awareness, bookings, and early loyalty while respecting operational realities • Drive commercial performance at opening and beyond through sustained, post-launch strategies On-Property Brand & Guest Experience Execution • Own the physical expression of the brand across the full guest journey—from arrival through departure • Ensure brand standards are executed with consistency and precision across signage, collateral, in-room touchpoints, activations, and moments that matter • Continuously assess and elevate the on-property experience to ensure it remains distinctive, relevant, and emotionally resonant • Partner closely with Operations to ensure marketing-led experiences are operationally sound and guest-first Programming Strategy & Promotion • Lead the vision, development, and execution of signature programming across hotels and restaurants • Ensure programming reflects brand values, sense of place, and guest interests while driving media attention, visitation, repeat stays, and ancillary revenue • Develop scalable programming frameworks that balance local relevance with brand consistency and cultural resonance • Collaborate on the promotion of programming in partnership with centralized teams, ensuring visibility across the full guest lifecycle—from consideration and pre-arrival through on-property and post-stay Partnerships Incubation & Activation • Identify, incubate, and activate strategic partnerships that elevate the guest experience, drive cultural relevance, and generate meaningful media impact across earned, owned, and social channels • Partner closely with the Aspen One centralized Partnerships team to ensure strategic alignment, approvals, and best-in-class execution • Translate partnership concepts into authentic on-property experiences, activations, and programming • Measure partnership performance across guest experience, brand impact, and media outcomes to build long-term brand credibility and relevance Field Marketing Leadership • Lead, develop, and inspire field marketing team responsible for property-level execution and localized partnerships • Establish clear expectations, playbooks, and standards for how marketing operates at the property level and interfaces with internal and external stakeholders • Ensure field teams are deeply aligned with property leadership while remaining accountable to centralized strategy and brand standards Performance Management & Optimization • Jointly own outcomes with Revenue and Digital leadership, shape strategy for property-level digital performance marketing tied to programming and partnerships • Collaborate with Digital, Analytics, Revenue, and Strategy teams to evaluate effectiveness and continuously refine GTM execution • Leverage guest feedback, performance data, and field insights to elevate standards, optimize outcomes, and inform future strategy • Serve as the primary marketing owner of hospitality commercial performance in partnership with Revenue and Operations leadership Budget & Resource Management • Own and manage the hospitality marketing and programming budget across the portfolio • Allocate resources strategically to maximize impact across properties, seasons, and initiatives • Ensure disciplined financial stewardship while maintaining an uncompromising bar for quality, creativity, and brand execution • Other duties as assigned Qualifications Education & Experience Requirements • Bachelor’s degree required; MBA or advanced degree is a plus • 15 or more years of progressive experience in hospitality marketing preferred; lifestyle, luxury, and/or consumer brand marketing, with significant prior leadership responsibility at the VP or Senior Director level Knowledge, Skills & Abilities • Proven track record of building and scaling brands through experiential marketing, programming, partnerships, and property-level activation, ideally within hotels, restaurants, and/or experience-driven environments • Demonstrated expertise in go-to-market strategy, translating brand and commercial priorities into clear and actionable plans that drive demand, awareness, and revenue at the local level • Highly experienced in developing signature programming and partnerships that deliver both meaningful guest experiences and measurable brand and business impact • Highly experienced in leading marketing for new openings and launches, including hotels, restaurants, or other complex, multi-stakeholder environments • Strong people leader with a history of building, mentoring, and managing high-performing teams across geographies and remote environments • Strong leadership and team management skills, including hiring, training, and coaching • Exceptional cultural fluency, with a strong point of view on trends, partnerships, and experiences that resonate with modern, experience-seeking consumers • Highly collaborative cross-functional partner, with experience working closely with Brand, Creative, Communications, Digital, Sales, Revenue, and Operations teams • Commercially minded marketer, comfortable balancing creativity with performance, data, and financial discipline • Strategic communicator and influencer, able to clearly articulate vision, align senior stakeholders, and drive execution across the organization • Comfort/ease operating in a fast-paced, growth-oriented environment, with the ability to scale processes and standards while maintaining brand integrity • Ability to travel to portfolio of hotels and restaurants regularly Additional Information Work Environment & Physical Demands • Ability to stand, walk or be on your feet for extended periods of time, kneeling and bending may be required • Regularly work indoors with no adverse conditions • Must be able to occasionally lift, push or pull up to 50 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50) Job Benefits This position is classified as a regular full-time position eligible for the following benefits: Enrollment dates differ across the various programs. • Health, Dental and Vision Insurance Programs • Flexible Spending Account Programs • Life Insurance Programs • Paid Time Off Programs • Paid Leave Programs • 401(k) Savings Plan • Employee Ski Pass and Dependent Ski Passes • Other company perks The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700. This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice. Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks Aspen One participates in E-Verify. E-Verify & Right to Work Poster Job Location: Downtown Denver Job category: AH Corporate Services Season: Year Round Job Classification: Full-Time Regular Compensation: USD170000 - USD220000 - yearly

Responsibilities

The Vice President of Marketing is responsible for shaping and executing the marketing strategy for Aspen Hospitality's portfolio, ensuring alignment with commercial goals and enhancing guest experiences. This role involves leading marketing initiatives, managing go-to-market strategies, and collaborating with various teams to drive brand equity and revenue.