POSITION SUMMARY:
The Vice President of Marketing and Communications is a visionary leader responsible for developing and executing a comprehensive, organization-wide marketing and communications strategy for Omaha Performing Arts (O-pa). With dedication to the organization’s mission, core values and commitment to inclusion and serving the broad community of Omaha and the state of Nebraska, this role creates critical alignment across all departments through strategic marketing for ticket sales, education and engagement, fundraising, rentals and events, and institutional communications. The VP of Marketing drives the elevation of O-pa’s brand, the achievement of ambitious revenue and sales goals, growth in audiences and participation in community engagement. The Vice President is accountable for positioning the organization as a leading cultural institution locally and nationally and ensuring the organization remains at the forefront of cultural and media trends. This role leverages the latest innovations in technology, data analytics, and artificial intelligence to inform decision-making and deliver impactful campaigns across digital and traditional platforms. As a member of and together with O-pa’s senior leadership team, the VP of Marketing sets the tone for organizational culture and excellence with unwavering professionalism and leadership.
MINIMUM EXPERIENCE AND QUALIFICATIONS:
- Seasoned professional with at least seven (7) years of senior-level marketing and communications experience and/or related experience.
- Proven record of measurable success in a complex organization.
- Demonstrated experience fostering inclusive environments and engaging with communities.
- Superb planning, budgeting, analytical, organizational and communication skills.
- Proven track record of achieving earned income growth.
- Strong familiarity and experience with drawing insights from and leveraging the use of quantitative and qualitative data and analytics and experience in conducting, analyzing and utilizing market research.
- Demonstrated success in attracting and growing diverse audiences across a range of programs, experiences, or industries; familiarity with the performing arts, including Broadway, music, dance and theater, and education and community engagement, is a plus.
- Skilled in working with internal and external resources such as designers, graphic artists, writers, website technicians, social media developers and influencers, and other creative talent to achieve innovation and excellence in all marketing, advertising and promotional materials.
- Experience with institutional branding and marketing in all mediums
- Background in developing opportunities and relationships for promotional partnerships and collaborations with sponsors, media and community organizations.
- Excellent written, verbal, and visual communication skills, with a demonstrated ability to collaborate across teams and deliver compelling public presentations.
- Experience working with traditional and online press a plus.
- Proven leadership and interpersonal skills, demonstrating integrity, emotional intelligence, sound judgment, and the ability to build trust across diverse teams and stakeholders.
- Enjoyment working in a fast-paced, complex and ever-changing environment.
- Must be a team player who is flexible and adaptable and an excellent communicator both internally and externally.
- Demonstrated strength in leading teams, developing talent and building a culture of accountability and inclusion. Also able to inspire staff to achieve and exceed their goals.
- Proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint).
MINIMUM EDUCATION REQUIREMENTS:
- A bachelor’s degree is required; degrees in unrelated fields will be considered with significant professional experience in marketing, communications, or a related area.
- Significant professional experience in marketing, communications, or a related field may be considered in lieu of a formal degree.
- Advanced degree or professional certification in marketing, communications, business strategy, data analytics, or a related field is preferred.
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