WE’RE CHANGING ENTERTAINMENT. COME JOIN US.:

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.
Initial placement within the salary range is based on an individual’s relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members’ financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.
Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

SUMMARY

This position will develop and execute a strategic and comprehensive marketing plan for Hollywood Caisno Toledo that optimizes acquisition, retention, revenue growth, penetration rates, and market share. Our new executive will also be part of a collaborative, focused, and results driven executive team that focuses on “fans first.”

• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment which generates revenue and builds long term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Monitors and increases loyalty database activations and registrations.
• Capitalizes on market opportunities based on financial, technological, and demographic factors minimizing effects of competitive activity.
• Drives guest service results and responds swiftly when opportunities arise.
• Assess, anticipates and reacts to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.
• Leads departments through active participation.
• Establishs and maintains a consistent company image throughout all product lines, promotional materials, collateral materials, and events.
• Ensures integrity of daily operations, offers, and customer database information.
• Manages daily financial results and operating budget that meet or exceed expectations for revenue generation and cost control.
• Enthusiastically supports, actively promotes, and demonstrates superior guest service in accordance with company standards and programs.
• Ensure compliance regulatory, governmental, and safety requirements.
• Serve sas a liaison with outside agencies promoting a positive influence of the Company.
• Ensures IT resources are available to run programs.
• Develops and facilitates presentations to executives and key stakeholders.
• Performs all other related and compatible duties as assigned

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred.
• Seven years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation.
• Must be proficient in Microsoft Office.
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Strong oral and written communication skills must be fluent and literate in English.
• Ability to respond calmly and make rational decisions when required.
• Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

SUPERVISORY RESPONSIBILITIES

This job will have supervisory responsibilities.

• Responsible for staff development and training programs.
• Responsible for rewards and recognition program to maximize employee engagement.
• Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
• Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
• Determines work procedures and expedites workflow.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred.
• Seven years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation.
• Must be proficient in Microsoft Office.
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Strong oral and written communication skills must be fluent and literate in English.
• Ability to respond calmly and make rational decisions when required.
• Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment