Vice President of Marketing at Tangam Systems

Waterloo, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

21 Sep, 26

Salary

260000.0

Posted On

23 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Planning, Brand Management, Digital Marketing, Demand Generation, Content Strategy, BDR Management, Market Research, Competitive Analysis, Customer Segmentation, Budget Management, AI Tools, Event Planning, Pipeline Growth, SaaS Marketing, Corporate Communications, Data-Driven Decision Making

Industry

Software Development

Description

Who we are Tangam Systems (http://www.tangamsystems.com) is a rapidly growing software company at the forefront of data analytics, optimization, and visualization. Our clients range from Fortune 500 enterprises to some of the most recognized brands in the global resort and gaming industry, with deployments across 12 countries throughout North America, Asia-Pacific and Europe. Our flagship products—Table Games Yield Management (TYM) and Slots Optimization & Data Analytics (SODA)—help casinos optimize gaming operations and improve performance. Our next-generation business intelligence solutions transform complex operational data into clear, actionable insights for business users. Powered by patented technology and recognized through multiple industry awards, Tangam continues to push the boundaries of analytics-driven decision making. As we expand our global footprint and product portfolio, we are seeking talented individuals to join us in shaping the future of gaming analytics and optimization. Vacancy Status This posting is for a current, full-time opening. Key Responsibilities (include, but are not limited to): Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion Lead brand management, positioning, messaging, and corporate communications Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets. Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership. Oversee content marketing, digital / performance marketing, public relations, and event marketing Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing,and BDR/Growth Marketing resources, establishing KPIs and monitoring performance. Conduct market research, competitive analysis, and customer segmentation to inform campaigns Oversee marketing budget, resource allocation, and vendor relationships Ensure consistent brand voice and marketing collateral across all channels and markets Qualifications & Experience 5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed Knowledge of and hands-on experience with the new generation of AI based tools Experience organizing User Conferences Proven track record of building and scaling marketing and BDR functions in high-growth environments Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment Strong experience in digital marketing, demand generation, brand development, and content strategy Excellent communication skills, both written and verbal Strategic and analytical mindset, comfortable with data-driven decision making Experience working in global markets and coordinating multi-geography campaigns Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) Technical testing may be required Compensation and Benefits: Total Compensation: $220,000 - $260,000 The salary range shown reflects the company's good faith full target range for this position at the time of posting. The company may update or modify this range at any time and endeavors to keep this posting current. Compensation decisions are based on factors including geographic location, experience, skills, education, and business needs. While the full range is posted for transparency, offers are typically made within the lower to middle portion of the range. Work-life balance: Flex time, work-from-home days (3 days/week in office required) Perks: Standing desks, massage chair, employee lounge with Xbox, Switch & PS4 Benefits plan: Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending account Team culture: Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws. We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know by contacting hr@tangamgaming.com.

Responsibilities

Develop and execute strategic marketing plans to drive business growth, product launches, and market expansion. Lead the digital, event, and BDR functions to increase marketing-sourced pipeline and revenue targets.