Vice President of Sales at CHARLES RIVER APPAREL INC

Sharon, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

0.0

Posted On

26 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Empowering Leader, Change Agent, Growth Mindset, Tech & Data Fluent, People Developer, Collaborative & Low Ego, Hands-On Operator, Metrics-Driven, Industry Knowledge

Industry

Retail Apparel and Fashion

Description

Description Vice President of Sales Transformational leadership opportunity with a third-generation, family-owned brand. About Us We are a third-generation, family-owned company known for high-quality outerwear, timeless style, and strong community engagement. Since 1983, we’ve built a reputation for craftsmanship and customer relationships that last. Today, we are modernizing our go-to-market strategies, scaling growth opportunities, and investing in leadership to position the company for long-term success. Our culture is built on four core values — Caring, Integrity, Pride, and Growth Mindset — which guide how we work with customers, partners, and each other. The Role We’re seeking a transformational VP of Sales — a leader who can bring a fresh perspective, strengthen an already strong team, and drive organizational growth through internal transformation. · Reports directly to the President and sits on the senior leadership team. · Oversees two Sales Directors managing ~30 reps across Promotional Products, Retail, College, Sporting Goods, and Uniform channels. · Leads efforts to modernize sales processes, strengthen accountability, develop inside sales, and drive cross-functional alignment with Customer Service and other departments. Location: Sharon, MA (local preferred; relocation assistance available if needed) Travel: ~30-40% (varies based on trade shows, customer needs, and field support) What You’ll Do Drive Growth: Lead the next stage of Charles River’s growth by bringing new ideas, modern practices, and a fresh perspective to the sales organization. Set Go-to-Market Direction: Design and execute channel-specific strategies that identify long-term growth opportunities and priorities. Elevate Sales Processes: Redesign and implement modern, customer-centric sales processes — including CRM adoption, pipeline management, accountability systems, and consultative selling. Champion Customer Experience: Transform the customer journey by working cross-functionally to ensure seamless integration between sales, marketing, customer service, and operations. Develop & Support the Team: Coach, mentor, and empower the sales team; strengthen accountability while building a culture of pride and performance. Harness Technology & Data: Champion the use of CRM, analytics, and emerging AI tools to improve forecasting, increase sales productivity, and inform smarter decision-making. Advance Strategic Accounts: Lead strategy and implementation for key accounts, strengthening Charles River’s external presence, deepening partnerships, and driving sustainable growth. Expand Retail & Emerging Channels: Grow opportunities in resort, e-commerce, and other evolving markets. Optimize Sales Structure & Coverage: Assess and refine territories, account assignments, and channel strategies to ensure balanced coverage, efficiency, and growth potential. Strengthen Customer Relationships: Build and maintain executive-level relationships with customers and industry partners, representing Charles River as a trusted advisor. Unify Across Functions: Partner with Marketing, Product, IT, and Customer Service to align growth strategies and execution. Deliver Profitable Growth: Accelerate top-line revenue while safeguarding margins to ensure sustainable, long-term profitability. Represent the Brand: Serve as a visible ambassador at trade shows, industry events, and key account meetings. Requirements Why You’ll Want to Work Here The Company: A third-generation, family-owned business with a proud history and story. Under new leadership, we are modernizing while staying true to our roots. The Reputation: Customers consistently praise the quality, design, and value of our apparel — trusted for over 40 years. The Opportunity: This is a newly structured, high-impact role with broad scope and influence. You’ll help shape the company’s future direction and growth. The People: Passionate, motivated colleagues who care deeply about the company, the customers, and each other. You’ll build relationships that last a lifetime. Who You Are · Empowering Leader ? Proven ability to modernize and unify a traditional sales org; leads through trust and influence. · Change Agent ? Experienced in driving transformation and bringing fresh perspective to shift cycles and accelerate growth. · Growth Mindset ? Curious, adaptable, and energized by transformation; sees challenges as opportunities. · Tech & Data Fluent ? Skilled in CRM, analytics, and emerging AI tools to improve forecasting, sales productivity, and customer experience. · People Developer ? Strong coach and mentor with a track record of building teams and elevating talent. · Collaborative & Low Ego ? Works seamlessly across departments; puts customers and company first. · Hands-On Operator ? Strategic yet engaged in pipeline reviews, customer insights, and sales activity where needed. · Metrics-Driven ? Excels at setting KPIs, dashboards, and clear accountability systems. · Industry Knowledge ? Experience in the promotional products industry preferred; adjacent industries (apparel, consumer goods, wholesale/distribution) also valued if paired with channel/distributor expertise.

Responsibilities

The Vice President of Sales will lead the sales organization by modernizing processes and driving growth through internal transformation. This role involves overseeing sales directors and ensuring cross-functional alignment to enhance customer experience and sales productivity.