About the Role:Backcountry is looking for a VP of Performance Marketing to own the paid media P&L and multi-year strategy across the full brand family: backcountry.com, competitivecyclist.com, steepandcheap.com, and biketiresdirect.com. This role sits on Backcountry's marketing leadership team and is accountable for translating company revenue and margin targets into a paid media investment plan that delivers against incrementality, LTV, and blended CAC goals.As Vice President, Performance Marketing, you will set channel and budget allocation strategy, build the team and agency bench to execute it, and partner closely with Creative, Merchandising, and eCommerce leadership to ensure paid investment, assortment, and site experience reinforce each other. Success in the first year means establishing the multi-year roadmap, building the right org structure, and demonstrating measurable improvement in media efficiency across the portfolio.This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.What You'll Do:Performance Marketing Strategy

• Own the performance marketing P&L and multi-year strategy across all four Backcountry banners, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
• Translate company revenue and margin targets into a multi-year paid media investment plan.
• Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across the brand portfolio.
• Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting, turning results into scaled learnings.
• Track competitor activity and market trends across the outdoor and active lifestyle space to identify new channels, formats, and positioning opportunities.
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