Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic leader with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
Our Marketing and Communication organization is expanding our product marketing team and seeking future team members for various positions, inclusive of people leaders and individual contributors. This role will be based in our New York City, Boston or Pittsburgh office.

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

IN THESE ROLES, YOU’LL MAKE AN IMPACT IN THE FOLLOWING WAYS:

Drive commercial success of BNY’s Clearing and Corporate Trust business lines by creating and executing marketing strategies aligned with business priorities.
Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies.
Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.

RESPONSIBILITIES CAN INCLUDE:

Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact.
Act as a subject matter expert for the business from positioning through to sales enablement.
Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
Build knowledge about the products, the client segments they serve and the competitive environment.
Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
Identify product synergies across the broader enterprise.
Act as cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

TO BE SUCCESSFUL IN THIS ROLE, WE’RE SEEKING THE FOLLOWING:

Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
8+ years of experience in product marketing, with a strong track record of success in the financial services industry.
Proven ability in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
People leader with strong leadership skills, with the ability to inspire and motivate teams to deliver exceptional results in a fast-paced, dynamic environment.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
Candidates with a sound understanding of capital markets and knowledge of corporate trust and/or clearing solutions is preferable.

LI-Hybrid

At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023