TownSq is seeking a dynamic and visionary Vice President of Sales to lead our national sales organization and drive sustained revenue growth. This executive role will be responsible for setting the strategic direction, building a high-performance sales culture, and executing initiatives that expand our market share, enhance profitability, and deliver an exceptional customer experience.
The ideal candidate is a proven growth leader with deep expertise in consultative and value-based selling, an entrepreneurial mindset, and the ability to inspire and develop a team. This role requires frequent interaction with the senior executive team and the ability to operate seamlessly between strategic vision and hands-on execution.

Strategic Leadership & Growth

• Develop, execute, and continuously refine a multi-year sales strategy aligned with corporate growth objectives, market trends, and competitive positioning.
• Define revenue-based targets and KPIs focused on value creation over volume, ensuring consistent achievement of ambitious growth goals.
• Expand market share across North America through territory optimization, and strategic account targeting,
• Partner with marketing to create and implement integrated sales and marketing campaigns that generate qualified leads and drive customer acquisition.

Sales Organization Development

• Build, lead, and mentor a high-performing, scalable sales organization—attracting, onboarding, and developing top-tier talent.
• Align incentive structures, training programs, and growth assignments to foster engagement, performance, and career development.
• Create a customer-centric culture that emphasizes relationship building, solution selling, and exceptional client service.

Market & Customer Insights

• Act as a market-sensing leader, gathering competitive intelligence, identifying market shifts, and translating insights into actionable strategies.
• Serve as the voice of the customer within the organization, ensuring feedback informs product development, marketing strategies, and operational improvements.

Operational Excellence

• Ensure consistent, efficient execution of the sales cycle from lead generation through close, leveraging technology (Salesforce) to maximize productivity.
• Oversee the creation and delivery of compelling, brand-aligned proposals for prospective and existing clients.
• Implement data-driven sales management practices, delivering clear reporting and analytics to the executive team.

Executive Collaboration

• Work closely with the President and senior leadership to shape annual business plans, allocate resources effectively, and align sales strategies with company priorities.
• Present sales performance updates, market insights, and strategic recommendations during monthly executive meetings.

Requirements:

• Bachelor’s degree or equivalent strong work experience in IT sales environment.
• 10+ years of progressive sales leadership experience in high-growth B2B or B2C environments strongly preferred.
• 5+ years leading large, distributed sales teams with a track record of exceeding revenue targets.
• Demonstrated success in value-based selling and launching new products into competitive markets.
• Proven ability to operate effectively at both the strategic and tactical levels.
• Strong collaboration skills, with experience partnering cross-functionally with marketing, product, and operations.
• Excellent communication, negotiation, and presentation skills with the ability to influence C-suite executives.
• CRM expertise (Salesforce preferred) and proficiency with Microsoft Office Suite.
• Monthly travel required for trade shows and other events

Please refer the Job description for details