Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?
Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.
While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

QUALIFICATIONS:

Minimum Qualifications:

• Educational Background: Bachelor’s degree or equivalent experience in Business, Marketing, Finance, or a related field.
• Leadership Experience:10 years of people leadership experience.
• Industry Experience: Minimum of 10 years of experience in customer acquisition and/or marketing leadership roles, with at least 5 years in the financial services industry.

Desired Qualifications:

• Location/travel: Preference is someone living in Seattle; however, this job can be remote or hybrid with the ability to travel up between 25%- 50% to Seattle.
• Advanced degree: Advanced degree in Business, Marketing, Finance, or related field.
• Mindset: Strong strategic and analytical thinking with innovative problem-solving skills.
• Team Leadership: Proven track record of leading and motivating teams, driving cross-functional collaboration, and delivering measurable results.
• Data Driven: Proficient in using data analytics and customer insights to optimize acquisition campaigns.
• Budget Manager: Experience managing large-scale budgets and achieving financial targets related to customer acquisition.
• Communication Skills: Exceptional verbal and written communication skills, with the capability to present complex strategies and results to senior leadership and stakeholders.

EEO Statement:
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
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From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. More than 80 years and one million members later, we’re still rooted in our values, practices and mission - and even more passionate about our future.
As one of the nation’s leading credit unions, we’re not driven by profit. We’re owned by our members and their interests are at the core of everything we do. Now we’re growing faster than ever before-but we’ll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you’ll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it’s our people who make us special.

• Lead Strategic Acquisition Initiatives: Develop and champion comprehensive strategies that align with our business goals and fuel growth. Manage the P&L for acquisition functions, set measurable KPIs, and leverage data analytics to craft targeted campaigns across multiple channels.
• Oversee Campaigns: Create, test, and refine member acquisition campaigns to ensure they are impactful, scalable, and cost-effective.
• Drive Digital Ecosystem Efficiency: Optimize our digital-first ecosystem. Utilize your extensive experience with digital properties including becu.org, SEM, SEO, email marketing, and proficiency with platforms like Google Ads and Meta Ads.
• Manage Response Channels: Oversee direct response channels such as Direct Mail. Build channels and capabilities to support them including pre-screen, propensity models, production processes and supply chain management.
• Utilize Data Analytics: Inform strategies with data, measure campaign effectiveness, and make data-driven decisions to optimize marketing efforts. Develop robust financial performance metrics like NPV and LTV and other appropriate financial performance foundations to make effective investment decisions.
• Enhance Marketing Processes: Streamline marketing processes and boost efficiency using top tools like Salesforce and Adobe Target.
• Collaborate Across Departments: Work closely with Risk, Analytics, Product Development, and Compliance departments to align acquisition strategies with broader business goals and meet regulatory requirements.
• Mentor and Coach Team Members: Provide ongoing coaching and professional development opportunities for your staff. Conduct timely performance evaluations and give constructive feedback to encourage their growth.
• Additional Duties: Perform other responsibilities as assigned.