Vice President (VP) of Marketing at Better Impact

Winston-Salem, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Aug, 26

Salary

0.0

Posted On

28 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B SaaS Marketing, Demand Generation, Brand Strategy, Category Narrative, HubSpot, Lead Scoring, Attribution, CAC Analysis, SQL Tracking, Team Leadership, Budget Management, Pipeline Management

Industry

Software Development

Description

WHO WE ARE The system of record for volunteer programs worldwide Better Impact is the system of record for volunteer programs at tens of thousands of organizations: nonprofits, hospitals, governments, campuses, and companies. We're G2's #1 volunteer management platform, backed by Brydon Group, a veteran-led private equity firm, and growing fast. We recently acquired one of our largest competitors, and we're building one company and one platform out of two. It's an inflection point, and the people who join now get to shape what comes next. OUR TEAM & CULTURE We believe technology should strengthen communities and support the professionals who lead their programs. Our team is committed to building meaningful tools while fostering a workplace where people feel supported, valued, and empowered to grow. We take the work seriously. We don't take ourselves too seriously. WHO WE'RE LOOKING FOR A leader who builds the team and the brand, and holds the funnel accountable You've led B2B SaaS marketing and inherited a mixed team, then turned it into a high-performing one. You lead first: you make the seat calls, set the standard, and build the culture. You don't wait for a finished brief. You have real brand and category instincts. You've helped build a category narrative or a movement, Gainsight or HubSpot style, not just run campaigns. And you hold demand gen accountable: you know SQLs, conversion, and CAC cold, you live in the funnel, and you can pull the report yourself even if you hire someone to run it day to day. You do a lot with a lean team and budget. You're here to build the engine and the movement, not maintain someone else's. WHAT YOU'LL DO • Own marketing strategy and execution across our multi-product portfolio • Assess and build the team: Set the standard, stand up a marketing org that performs • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand • Grow inbound and convert more of it, and own the budget with a clear return on every channel • Unify the brand into one platform story: one company, many products, one category • Build the movement: turn our category direction into the community, content, and events the market follows WHAT YOU BRING • A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one • Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC) • Fluent in HubSpot and comfortable pulling the funnel report yourself • You've coached people up and made the hard call when someone wasn't right for the seat Experience in a fast-scaling, high-volume B2B SaaS environment • Medical, dental & vision insurance (after 90 days) • 401(k) (after 90 days) • Unlimited vacation + 9 paid holidays • Paid parental leave • Competitive comp package

Responsibilities

The VP of Marketing will own the overall marketing strategy and execution for a multi-product portfolio, focusing on unifying the brand story. They are responsible for building a high-performing team and optimizing the demand generation funnel to grow inbound leads.