JOB SUMMARY:

The Videographer will be responsible for leading and managing video production efforts within the Digital Media Services unit at Jacksonville State University (JSU). This role is responsible for creating and managing high-quality, effective branded video content that aligns with the universitVs mission and marketing objectives. The specialist is expected to uphold a commitment to excellence, ensuring all video content reflects the highest standards of creativity, storytelling, and production value.
Collaborating closely with internal clients from the Marketing and Communications department, Philanthropy and partners across campus, the Videographer will develop strategic, audience-focused content to enhance brand awareness, support marketing goals, and drive student enrollment. This role requires a deep understanding of university and brand objectives, striving to authentically connect with key audi ences, including prospective students, alumni, the public, and philanthropic supporters.

REQUIRED MINIMUM QUALIFICATIONS:

• Bachelor’s degree AND
• Minimum three (3) years of professional experience managing creative assets in television, film, sound, production, and/or interactive media within an advertising agency environment
• Experience operating digital cinema, DSLRj and mirrorless cameras, studio/location video lights, light modifiers, audio recording equipment, camera rigs, stabilization systems, monitors, viewfinders, and other production support accessories
• Experience working with Adobe Creative Cloud, Microsoft Office, Mac environment, data management, and project management systems
• Proficiency in creating storyboards, production schedules, and content strategies
• Ability to maintain and troubleshoot technical equipment for video production and post-production workflows
• Strong understanding of marketing principles and brand storytelling through visual media

• Creates and develops multimedia (audio/video) content for internal clients and the Marketing and Communications Department.
• Increases video production for web; collaborates with internal clients and Marketing and Communications.
• Plans pre-production processes, including scripts, storyboards, deadlines, and production schedules.
• Selects and trains additional student workers/talent; manages talent and transportation arrangements.
• Supervises projects from pre-production to post-production, ensuring locations are production-ready.
• Collaborates closely with clients to create multimedia content.
• Plans video shoots; scouts, selects, and reserves locations.
• Develops production schedules and manages timelines; informs supervisors of issues.
• Reserves and rents equipment as needed.
• Records and edits multimedia projects, including capturing/importing media, editing footage, and adding effects.
• Organizes and manages the video library,
• Evaluates analytics on social media and adjusts strategy accordingly.
• Creates visual content for recognized social media platforms.
• Assists University Photographer in capturing campus events.
• Assists the Marketing and Communications office as needed.
• Performs other duties as assigned.