Site Name: Durham Blackwell Street
Posted Date: Aug 25 2025
ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.
We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.
While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.
ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company. In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.
We are seeking a diverse Marketing Manager with experience in digital marketing to lead our Omnichannel Marketing efforts for the only complete long-acting HIV treatment regimen.

BASIC QUALIFICATIONS:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree & 7 plus years of experience with pharmaceutical marketing (can include brand marketing OR digital marketing OR market research OR marketing operations, OR provider marketing)
• Experience managing multiple projects
• Experience with omnichannel marketing OR analytics
• Experience with key stakeholder management to navigate multiple internal and external stakeholders

PREFERRED QUALIFICATIONS:

If you have the following characteristics, it would be a plus:

Research Triangle Park | Where People + Ideas Converge (rtp.org)
As Omnichannel Marketing Manager, you will be responsible for leading the digital execution to support ViiV’s promotional efforts to Healthcare Professionals (HCPs) in the US.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Be a champion for and create exceptional omnichannel customer experiences to maximize potential in the marketplace.
• Enable real time connections, leveraging customer insights and digital best practices to drive customer value when, where and how our customers prefer.
• Manage end-to-end development of personalized digital experiences, content and tactical execution across multiple channels including but not limited to website, custom digital programs, banners, social media, search, and display advertising targeting HCPs.
• Ensure omnichannel activations align and amplify the brand’s strategic priorities.
• Ensure compliance with all regulatory, legal, and organizational standards throughout the development and deployment of omnichannel campaigns.
• Manage agencies, digital and media vendors and partner with the brand teams to deliver phenomenal customer experiences aligned to brand strategies.
• Manage projects through the promotional review and approval process.
• Utilize analytics to develop, measure and optimize integrated omnichannel campaigns.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Marketing Directors, Legal/Regulatory).