What you’ll do

As our Visual Designer – Practice Areas, you’ll own the look and feel of LEAP’s Practice Area of Law verticals in Australia. Each practice area speaks to a different kind of lawyer, with its own products, campaigns and audience, and your job is to give each one a distinct, cohesive visual identity that sits comfortably within the LEAP master brand.

Reporting to the AU Marketing Lead and based in Sydney with a hybrid working model, you’ll work hand in hand with our Marketing Manager – Practice Areas and the wider AU marketing team, and plug into our product, web and global marketing functions. You’ll take a brief, dive deep into a practice area, and come back with designs that feel fresh, while putting the client first.

LEAP has been building LegalTech for more than 30 years, so if you’re coming from a startup or agency, some things will feel more considered than you’re used to. The trade-off is worth it, because a lot of our growth is happening in parts of the business that still feel like startups. Our Practice Areas run almost like their own young companies, so there’s real, unbuilt territory here to get your teeth into, with the reach and stability of a 30-year-old business behind you.

This is a role for a mid-weight, self-directed designer looking for more autonomy.

To make this happen, you will:

• Shape practice areas identity, taking the lead on the visual identity for each of our Practice Area verticals. You’ll develop logos, colour, shapes, imagery and visual language that give every practice area its own personality while staying true to the LEAP master brand.
• Bring each practice area to life, translating complex software concepts into stunning, easy-to-digest visuals tailored to each audience. You’ll create high-impact graphics and illustrations for practice area landing pages, campaigns, brochures and key events, from banners and booth designs to digital assets for new product launches.
• Communicate product value, partnering with our Marketing Manager – Practice Areas to turn practice area positioning and messaging into clear, effective visuals that show the benefits of our practice area products to the lawyers and firms who use them.
• Innovate with technology, experimenting with the latest AI-driven design tools and new technologies to push our creative boundaries and keep us ahead of the curve.
• Collaborate across the team, working closely with the Marketing Manager – Practice Areas, AU Visual Designer, the wider AU marketing team and our product, web and practice area teams to keep the creative vision consistent and effective across every practice area.
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