COMPANY DESCRIPTION:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

POSITION OVERVIEW:

We are seeking a talented and creative Visual Merchandiser to join our team at our flagship partner store located on the iconic Regent Street. As a key member of the team, you will be responsible for driving the brand’s visual identity through impactful visual displays. This role requires a dynamic individual who can collaborate with a variety of stakeholders across multiple business areas to deliver an exceptional in-store customer experience.

SKILLS AND EXPERIENCE:

• Experience in Visual merchandising, ideally in a flagship or high-traffic retail environment, at a senior level.
• Experience of similar organisations, ideally a premium lifestyle clothing brand.
• Be highly creative but able to work within the brand vision.
• Demonstrate a high level of time management and able to work under pressure and under tight deadlines.
• Be flexible when it comes to workload and hours.
• Be willing to travel including overnight stays and occasional night shifts.
• Be comfortable with working collaboratively in a team but also strong independently.
• Pay strong attention to detail and high standard of work.
• Possess essential IT skills including Outlook, Word, Excel, PowerPoint and internet packages.
• Be interested and knowledgeable in fashion.

• Visual Merchandising Strategy & Execution
• Lead the visual presentation for the flagship store, ensuring the execution of visual guidelines and seasonal campaigns in alignment with the brand’s overall direction. Execute window displays, in-store layouts, and visual storytelling that aligns with strategic objectives.
• Support in the planning and delivery of events including, but not limited to, new season launch model store and Sale.
• Stakeholder Collaboration
• Work closely with key stakeholders across various departments, including:

Barbour Team:

• Ensure the brand’s visual standards are consistently met and tailored to the store’s needs.
• Collaborate on promotional events, campaigns, and in-store activations.

Highlands Team:

• Partner with store manager and team leaders to ensure visual merchandising aligns with sales targets and customer experience goals.
• Supply Chain & Inventory - Collaborate on stock availability and call off to ensure the product assortment is presented in a visually cohesive manner.
• Brand Consistency
• Maintain and enhance the brand’s visual identity through consistent display and merchandising across all product categories. Ensure a cohesive presentation that reflects the brand’s values and appeals to our diverse customer base.
• Store Environment
• Oversee the maintenance of the store’s visual standards, ensuring displays are neat, engaging, and effectively drive product interest.