VML & Ogilvy | Copywriter (BEAT Studio), Japan at WPP

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Copywriting, Digital Channels, UX, Content Strategy, Brand Consistency, Data Analysis, AI-Assisted Copywriting, Prompt Design, Strategic Thinking, Japanese Copywriting, English Proficiency, CRM, A/B Testing, ECommerce, Paid Media Advertising

Industry

Publicidade e propaganda

Description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. Role Overview As a Copywriter on the BEAT team, you will play a critical role in maximizing brand experience and user engagement across all digital touchpoints through compelling, effective copy. With a deep understanding of brand strategy and business goals, you will plan and craft clear, persuasive messaging for UI/UX, CRM, eDM, web content, and more. Working closely with producers, UI/UX planners, analysts, and other creative team members, you will help deliver a consistent end-to-end experience throughout the user journey—contributing to higher conversion and stronger brand value. Key Responsibilities Copywriting & Message Design Plan and produce copy for various digital touchpoints including websites, eCommerce sites, paid media ads, and CRM communications. Design message frameworks, tone of voice, and message hierarchy based on user journeys and customer lifecycle stages. UX & Content Strategy Collaboration Partner with UI/UX planners to create microcopy, UI text, and CTAs that reflect user behavior and navigation flows. Provide language that improves readability, comprehension, and action-taking, with an understanding of content flows and screen layouts. Brand Consistency & Quality Control Create copy aligned with global and local brand guidelines, optimized for each platform and objective. Ensure quality and consistency through proofreading, tone adjustment, and fact-checking. Client Requirements & Insight Understanding Analyze briefs, data, and insights to craft copy tied to business challenges and KPIs. Clearly explain copy intent and proposals to clients. Desired Skills & Experience Copywriting Experience Hands-on experience writing for digital channels such as websites, eCommerce, paid media advertising, and CRM. Proven ability to write with user behavior and conversion in mind. UX & Digital Literacy Understanding of content flows and user journeys. Experience writing UI-integrated copy such as microcopy, CTAs, and navigation labels. Ability to collaborate closely with creative members (including art directors and designers) and proactively contribute to improving overall output quality—not limited to copy alone. A collaborative mindset to stay involved throughout planning, design, and optimization processes, rather than “handing off” copy and finishing. AI-Assisted Copywriting Skills Ability to use generative AI tools (e.g., ChatGPT and other LLM tools) for ideation, tone adjustment, variation generation, and optimization. Ability to critically evaluate and edit AI-generated copy into high-quality work that meets brand tone, legal considerations, and UX requirements. Strong prompt-design and instruction skills to generate outputs aligned with objectives. Strategic Thinking Ability to understand brand strategy and business goals and translate them into structured, persuasive language. Ability to design effective messaging based on data and insights. Language Skills Excellent Japanese copywriting skills. Reading and writing proficiency in English, with the ability to participate in global projects (business level preferred). Preferred Qualifications Knowledge and/or experience in CRM initiatives and personalized content. Experience with conversion rate optimization (e.g., A/B testing, copy iteration and improvement). Copywriting experience in regulated industries (medical, healthcare, alcohol, etc.) and/or FMCG. Role Overview: BEATチームのコピーライターは、魅力的かつ効果的なコピーライティングを通じて、あらゆるデジタルタッチポイントでブランド体験とユーザーエンゲージメントを最大化する重要な役割を担います。ブランド戦略やビジネス目標を深く理解し、UI/UX、CRM、eDM、Webコンテンツなどにおいて、明確で説得力のあるメッセージを設計・制作します。プロデューサー、UI/UXプランナー、アナリスト、クリエイティブメンバーと密接に連携し、ユーザージャーニー全体を通じて一貫した体験を提供し、コンバージョン向上とブランド価値の最大化に貢献します。 Key Responsibilities: コピーライティング＆メッセージ設計 Webサイト、ECサイト、PaidMedia広告、CRMなどの各種デジタルタッチポイント向けコピーを企画・制作。ユーザージャーニーや顧客ステージに基づき、メッセージフレーム、トーン＆マナー、メッセージ階層を設計。 UX・コンテンツ戦略との連携 UI/UXプランナーと協働し、ユーザー行動やナビゲーションフローを考慮したマイクロコピー、UIテキスト、CTAを作成。コンテンツフローや画面構成を理解した上で、可読性・理解度・行動喚起を高める言語表現を提供。ブランド一貫性と品質管理ブランドガイドライン（グローバル・ローカル）に準拠しつつ、各プラットフォームや目的に最適化されたコピーを制作。校正、トーン調整、ファクトチェックなどを通じて、アウトプットの品質と一貫性を担保。クライアント要件・インサイト理解ブリーフ、データ、インサイトを分析し、ビジネス課題やKPIに紐づくコピーを制作。コピーの意図や提案内容をクライアントに説明。 Desired Skills & Experience: コピーライティング経験 Webサイト、ECサイト、PaidMedia広告、CRMなどのデジタルチャネルでのコピー制作実務経験。ユーザー行動やコンバージョンを意識したコピー制作経験。 UX・デジタル理解コンテンツフロー、ユーザージャーニーに関する理解。マイクロコピー、CTA、ナビゲーションテキストなど、UIに組み込まれるコピー制作経験。アートディレクター、デザイナーをはじめとするクリエイティブメンバーと密に連携し、積極的なコミュニケーションを通じて、コピー制作に留まらず、アウトプット全体の品質向上に主体的に関われる方。コピーを提出して完結するのではなく、企画・設計・改善プロセスに継続的に関与できる協働姿勢を持つ方。 AIを活用したコピーライティングスキル生成AI（例：ChatGPT、その他LLMツール）を活用し、コピー案の発想、トーン調整、バリエーション生成、最適化を行える能力。 AI生成コピーを批判的に評価・編集し、ブランドトーン、法的考慮事項、UX要件を満たす質の高いコピーに仕上げる能力。プロンプト設計や明確な指示出しにより、目的に沿ったコピー成果を生み出せる思考力。戦略的思考力ブランド戦略やビジネス目標を理解し、それを構造化された説得力のある言語表現に落とし込む能力。データやインサイトに基づき、ターゲットに効果的に働きかけるコピーを設計。語学力日本語での高いコピーライティングスキル。英語の読み書きが可能で、グローバル案件への参加が可能な方（ビジネスレベルが望ましい）。歓迎スキル・経験 CRM施策やパーソナライズドコンテンツに関する知識・経験コンバージョン率最適化（A/Bテスト、コピー改善など）への関与経験規制業界（メディカル、ヘルスケア、アルコールなど）、FMCGなどでのコピー制作経験 About Us VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond. VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY) We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.

Responsibilities

The Copywriter will plan and produce compelling copy for various digital touchpoints like websites, eCommerce, paid media, and CRM communications, designing message frameworks and tone of voice based on user journeys. They will collaborate closely with UI/UX planners to create microcopy and UI text that enhances readability and action-taking, ensuring consistency with brand guidelines.