VodafoneThree - Retention Marketing Manager - 12 Months FTC at Vodafone United States

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

0.0

Posted On

17 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retention Marketing, Campaign Management, Digital Engagement, Stakeholder Management, Project Management, Creative Thinking, Analytical Skills, Customer Experience, Brand Strategy, CVM Campaigns, Agile Methodologies, Communication Skills, Churn Reduction, Lifecycle Management, Test and Learn, Marketing Excellence

Industry

Telecommunications

Description

Working Hours: Full time 37.5 hours per week - Monday to Friday This role is specifically based within the Mobile Retention Campaigns squad and is focussed on delivering marketing excellence in our Proactive Campaigns and Digital Retention journeys. The role will sit amongst a squad of various skills allowing the rapid delivery of high-quality campaigns, with the objectives of reducing churn, driving enrichment and driving digital, by delivering engaging, innovative and relevant campaigns. the candidate will be working together with our Vendor partners to deliver strategic CVM campaigns through a robust test and learn roadmap to deliver greater customer upgrades. Production and execution of Retention marketing messages across various channels (SMS, MMS, e-mail, push notification, DM). Ensure all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response. Track and report on the impact of all marketing communications making clear recommendations on how we can further increase brand appreciation and customer engagement. Develop campaigns with a clear lifecycle management approach. Identify appropriate campaign execution touchpoints and triggers. Ensure Customer Experience is at the heart of all marketing activity generated. Develop, challenge and review campaigns with a clear consideration for how they influence customer's perception and brand experience. Ability to think both creatively and analytically to deliver compelling campaigns Experience driving a ‘digital first' agenda with understanding of how to maximise digital engagement and fulfilment Strong stakeholder management skills with a natural ability to influence across all levels of the organisation Able to operate within a fast-paced, highly competitive and demanding commercial environment. Strong project management skills are required in order to manage multiple requirements across challenging timelines. Able to focus on priorities with a proactive ‘can-do' attitude Experience/awareness of Agile methodologies would be beneficial

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Responsibilities

The role focuses on delivering marketing excellence in Proactive Campaigns and Digital Retention journeys, aiming to reduce churn and drive customer engagement. The candidate will work with vendor partners to execute strategic CVM campaigns and ensure all marketing communications are legally compliant and aligned with brand strategy.