Job Description:

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience in the credit card or financial services industries.
• A minimum of 8 years of marketing experience to include:
• 5 years of managerial responsibility for both organizations and other professionals
• 5 years of demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products
• 2 years of experience with digital channels - online and mobile
• Ability to travel as needed; ~ 30%

ELIGIBILITY REQUIREMENTS:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

ROLE SUMMARY/PURPOSE:

Lead the marketing organization for the Ashley Furniture credit portfolio, including corporate and all licensee stores. The Ashley Furniture portfolio is one of the largest in Synchrony.
Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics as well as critical client requirements. Work collaboratively with both the sales team and partner organizations to drive new card accounts and incremental card usage. As portfolio marketing leader, this role with have responsibility for developing and leading a team of direct reports.

ESSENTIAL RESPONSIBILITIES:

• Partner with the business and the Synchrony client team to lead, develop, implement, and monitor dynamic annual growth plans.
• Lead and develop team of client marketing professionals.
• Establish and develop key relationships at senior levels of partner organization.
• Understand and incorporate the client’s key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
• Optimize contractual marketing spend and pursue additional funds to meet growth goals.
• Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
• Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
• Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.
• Monitor & manage performance of all key credit and marketing metrics vs. plan. Lead the portfolio reviews as a part of the Synchrony planning cycle.
• Perform other duties and/or special projects as assigned