VP Brand Advocacy SoMe Loyalty & AI (F/M/X) at Fairmont St Andrews Scotland

Issy-les-Moulineaux, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand strategy, Social media management, Influencer marketing, CRM, Loyalty program management, AI marketing, Digital transformation, Content strategy, Stakeholder management, Budget management, Data-driven marketing, Global marketing, Hospitality marketing, Cross-functional leadership, Performance marketing, Brand storytelling

Industry

Hospitality

Description

Company Description 🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux. This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc. Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world. Job Description Social, content and advocacy leadership Define the global social and advocacy strategy, including role of channel, audience architecture, content pillars, editorial frameworks, and amplification logic Elevate the quality, consistency, and distinctiveness of brand storytelling across all social and digital channels Lead influencer and advocacy strategy to build credibility, cultural relevance, and earned visibility Establish best practices for community engagement, social listening, creator collaboration, and regional deployment Ensure advocacy is not managed as a standalone discipline, but as a core lever of brand desirability and guest relationship Brand digital strategy and ecosystem leadership Define with the VP Brand Creative, the global digital vision and roadmap for the brand across owned, earned, and loyalty-enabled touchpoints Build an integrated ecosystem connecting social, content, CRM, web/app experience, loyalty activation, advocacy, ensuring a seamless and elevated guest journey inspired by hospitality excellence Ensure all digital touchpoints work together to support brand awareness, consideration, conversion, retention, and advocacy to create meaningful and personalized guest interactions at every stage of their stay and beyond Translate brand strategy with the VP Brand Creative into digital priorities, activation plans, and measurable business outcomes CRM, loyalty activation and guest relationship Co - Lead the brand’s CRM and guest engagement vision across the pre-stay, stay, and post-stay journey with CRM team Partner with ALL and CRM teams to shape loyalty activation strategies that reinforce both brand value and member value Ensure guest communications are more relevant, timely, and connected across channels and moments Drive a stronger relationship between brand marketing and guest lifetime value This is particularly important in the Accor context, where ALL is positioned as a major differentiator and as a data-driven hub for personalized guest relationships across brands and partner ecosystems. AI-enabled marketing transformation Identify and scale practical AI use cases across content creation, localization, personalization, guest engagement, campaign optimization, and performance insight generation Act as the brand lead for AI-enabled marketing transformation, ensuring use cases are relevant, responsible, and adopted by teams in line with the brand’s standards of excellence and discretion Partner with Digital, Data, CRM, and Tech teams to translate emerging AI capabilities into real business applications Build internal understanding and operating discipline around AI in brand marketing fostering a culture of innovation aligned with luxury service codes This is aligned with Accor’s broader digital direction, which now explicitly emphasizes AI across guest journeys, service, and commercial performance. Cross-functional orchestration and governance Act as a senior integrator across Brand Marketing, Brand Management, Guest Experience, Communications, Digital, E-commerce, CRM, ALL, Data, Regions, and agency partners Clarify decision rights, ways of working, and operating rhythms to reduce fragmentation and increase speed and coherence Create strong governance for digital brand standards, content quality, advocacy frameworks, and regional adaptation Build alignment between global strategy and regional execution Define success metrics across awareness, engagement, advocacy, CRM performance, loyalty activation, content effectiveness, traffic quality, conversion contribution, and retention Build dashboards and performance reviews that connect brand health and commercial impact in line with Full Funnel dashboards. Lead and develop a high-performing team, with clear priorities, strong capability building, and effective agency management Manage budgets with discipline and ambition Qualifications Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). Minimum of 10-15 years of progressive marketing experience, with at least 5 years in a senior leadership role in a global firm in the hospitality industry Proven track record of developing and executing successful global marketing strategies in a Premium brand environment Strong creative abilities Social media & influencer management 360° Paid–Owned–Earned campaign Experienced in connecting social initiatives to broader marketing and brand campaigns Cross-functional collaboration Exceptional leadership, communication, and interpersonal skills Ability to think strategically and execute tactically. Experience managing large budgets and delivering results within budgetary constraints. Thinking in Full Funnel & one agency approach Previous experience in Premium brands required Global experience required Ideally international candidate Global Agency Management Additional Information 💡 Why join us? And what are our commitments? To the world Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects. To your career We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image. Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day. Concretely, at Accor: Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib. And also, ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide. Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization. A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities. Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride. Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale. Meal vouchers with a face value of €11. A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents. Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib. Your talent and motivation are our only selection criteria. We value the richness of diverse nationalities, personalities, and professional backgrounds. We know how to adapt to the specific needs of our employees, particularly those with disabilities. We encourage all applications, without distinction of gender, so dare to apply! For us, recruitment is above all a story of encounters. Does this role appeal to you? Apply, and we will offer you: An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you, One or more interviews with managers and team members, For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations. A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits. Personalized feedback. Job-Category: Sales & Marketing Job Type: Permanent

Responsibilities

Define and execute the global social, advocacy, and digital brand strategy to enhance guest engagement and brand desirability. Lead the integration of AI-enabled marketing and CRM initiatives to drive personalized guest experiences and measurable business outcomes.