VP Brand Marketing at NBCUniversal

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

13 Sep, 26

Salary

0.0

Posted On

15 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Go-To-Market Strategy, Regional Marketing, Budget Management, Fandom Strategy, B2B Partnerships, Cross-Functional Leadership, Audience Development, Campaign Execution, Stakeholder Management, Operational Efficiency, Growth Marketing

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in over 45 international markets including Australia, Canada, United Kingdom, on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com. Hayu offers a world of endless reality TV, with over 300 shows, over 9,000 episodes, and a selection of movies available to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck and Million Dollar Listing TV franchises. Discover Hayu’s sub-genres of reality content: Home & Design, Dating, Fashion and True Crime. This is a unique opportunity to join an SVOD service at a hugely exciting time and play an integral role in the international expansion of a brand that has experienced rapid growth in a short period of time, within an environment that is hard working, fast paced and truly collaborative. Job Description This role is responsible for shaping and delivering Hayu’s Regional Brand GTM strategy, ensuring a consistent, scalable and growth driven approach across all international markets. Operating at the intersection of global planning and regional execution, the VP will own and implement regional marketing playbooks translating local priorities into structured frameworks that drive efficiency, consistency and impact across markets. This is a strategic and operational leadership role, focused on enabling regional teams to deliver best in class marketing while unlocking new growth opportunities through content, fandom strategy, partnerships and local activations. The role works closely with owned content ecosystem leads (including social, podcasts, fandom platforms and creator partnerships) to ensure fandom and community growth is delivered through a coordinated, cross-functional approach, extending beyond campaigns and activations into always on engagement and audience development. Key Responsibilities Brand GTM Strategy & Regional Playbook Ownership Define and deliver the Brand GTM Strategy, fully aligned to the global annual marketing strategy and overarching growth priorities. This includes establishing centralised processes and scalable frameworks that drive consistency across regions, improve operational efficiency and enable high quality execution at scale. Define the content roadmap across Global Tentpoles, Local Pulses and Always On Campaigns, ensuring investment is prioritised against growth opportunities and delivered in the most efficient way Translate global priorities into actionable regional playbooks, enabling markets to execute with alignment and consistency across all territories Brand Campaigns Strategy & Execution Work closely with the Global Marketing team to align on the planning and delivery of Global Tentpole and Brand campaigns to deliver strong regional execution. In parallel, this role owns the strategy and delivery of Original Content, Local Pulse and Always On campaigns, ensuring all activity is growth driven, audience insights led and fully integrated into wider marketing plans to deliver against top funnel metrics. Own the strategy and delivery of Original Content Marketing Strategy, led by the market where the content is produced, with scalable GTM playbook delivery. Own the strategy, briefing and delivery of Local Pulse & Always On Campaigns, enabling activations around cultural moments, content priorities and local opportunities. Ensure strong regional execution of tentpole and brand campaigns by aligning with global strategy, media plans and objectives, while driving local amplification based on market needs and priorities. Drive measurability, scalability and efficient execution through clear frameworks and ways of working. Fandom & Community Growth Own and execute the fandom strategy across its core pillars, building and scaling initiatives such as FanFest and other community driven experiences as key drivers of growth, while embedding fandom across content, campaigns and partnerships to strengthen audience connection and long term brand relevance. Build and scale key fandom initiatives, including FanFest and community led experiences, to drive engagement and growth across owned platforms and audience touchpoints Develop and deliver frameworks that deepen engagement, drive advocacy and unlock organic reach Ensure fandom is integrated across content, campaigns and partnerships to maximise impact and consistency Brand Budget Ownership Own the allocation of regional brand marketing budgets, ensuring investment is aligned to growth priorities and distributed effectively across markets, with clear accountability for top funnel metrics. Allocate budgets across regions based on growth priorities and market opportunities. Drive accountability by linking spend to clear top funnel performance metrics. Enable cluster based approaches to maximise flexibility, efficiency and responsiveness to market needs. B2B Partnerships & Subscriber Growth Further evolve the regional B2B partnerships strategy by defining scalable frameworks that expand partnerships across markets, align with commercial objectives and support subscriber growth. Identify and develop partnership opportunities in collaboration with Commercial teams Establish clear execution models to scale partnerships effectively across markets Track performance and ensure partnerships deliver measurable impact aligned to growth objectives Leadership & Cross-Functional Collaboration Lead and develop a high performing regional brand marketing team, ensuring clear accountability across all markets and a cohesive approach to delivering against shared growth objectives. Drive close collaboration across Acquisition, Retention/CRM, Content, Commercial, Consumer PR and Global Marketing to ensure alignment on priorities Establish clear ways of working to enable efficient and consistent execution across markets Foster accountability and strong performance culture within the regional team Qualifications Media Group Values Our business values, Teamwork, Trust, Transparency, Test & Learn are the foundation of who we are and how we work. They guide how we show up every day, how we collaborate, how we make decisions and how we represent the Media Group, both inside and outside The Company. When we lean into these values, we create a culture where everyone can thrive, innovate and do their best work Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. Business Segment: International Networks & DTC

Responsibilities

The VP is responsible for shaping and delivering Hayu's Regional Brand Go-To-Market strategy and regional marketing playbooks across international markets. This includes owning the fandom strategy, managing regional brand budgets, and driving subscriber growth through B2B partnerships.