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VP, Channel Strategy and Integration at BNY

Pittsburgh, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

0.0

Posted On

10 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Project Management, Analytic Skills, Creative Skills, Strategic Skills, Collaboration, Communication, Attention to Detail, Digital Storytelling, Campaign Execution, Competitive Analysis, Agency Management, Problem Solving, Fast-Paced Environment, Microsoft Office, Adobe

Industry

Financial Services

Description

Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach Coordinate with channel leads - as well as product and segment marketing - to plan, execute and optimize campaigns and drive channel strategy recommendations Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes Oversee competitive analysis to inform channel recommendations Manage external agency partners to drive creative and strategic deliverables Drive development and adoption of innovative formats and channel execution Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes Operate with high urgency; persist in accomplishing objectives despite obstacles Work effectively in a highly matrixed organization to increase transparency and solve shared challenges Bachelor's degree and a minimum 5-7 years' marketing experience, preferably in financial services Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling Excellent project management skills with incredible attention to detail Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment Proficiency with Microsoft PowerPoint, Word, Excel and Adobe Strong verbal, written and overall communications skills Positive, collaborative and personable ‘culture carrier'

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Responsibilities

Lead cross-functional collaboration to build effective go-to-market campaigns across channels. Oversee competitive analysis and manage external agency partners to drive creative and strategic deliverables.