VP Digital Experience at Westerra Credit Union

Denver, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

235680.0

Posted On

01 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, Digital Banking, Product Management, Software Development, Digital Experience Strategy, Vendor Management, Budgeting, Stakeholder Management, Data Analytics, Team Leadership, Financial Acumen, Journey Mapping, Resource Planning, Performance Metrics, Digital Transformation

Industry

Banking

Description

WHY WESTERRA? At Westerra Credit Union, we believe You Can Do Money. It is more than just a phrase. It is a mindset that shapes how we empower each other and our members to take control, grow, and thrive financially. Our culture is built on beliefs that guide how we show up every day. We focus on being member-obsessed, radically transparent, relentlessly collaborative, and always learning in motion. These are not just words. They are the heart of everything we do. Inspired by our vision to Out-Love Every Bank in Colorado, we bring genuine care and dedication to every member interaction. Our mission to teach, guide, and ignite members to own their financial future drives us to create meaningful, personal connections. This mission comes alive through our MX Code, which encourages us to anticipate needs, listen deeply with both heart and head, find the best total solution, mark the moment, and truly own the impact we make. This is how we translate our strategy into experiences that matter. When you join Westerra, you become part of a vibrant community where innovation, openness, and collaboration are not just ideals; they are daily practices. Everyone is invited to bring their authentic selves, curiosity, and passion to the table. Together, we learn, grow, and thrive, committed to making a real difference for our members and one another. Because at Westerra, we do not just talk about money, we believe you can do money. WHAT IS THE ROLE? The Vice President of Digital Experience is responsible for the strategic leadership, roadmap, delivery, and continuous improvement of the credit union’s digital banking and member-facing digital experiences. This role leads the teams responsible for digital banking operations, digital experience strategy, and software development supporting digital channels and capabilities. This position partners closely with business leaders, technology teams, operations, marketing, product, contact center, and branch leadership to align digital capabilities with enterprise priorities, member expectations, and organizational growth objectives. This leader is responsible for driving a digital mindset across the organization, shaping and executing the digital roadmap, improving adoption and engagement, reducing member friction, and delivering scalable solutions that enhance both operational efficiency and member satisfaction. The role also ensures that software development efforts related to digital banking and digital experiences are effectively prioritized, governed, and delivered in alignment with business needs and architectural standards. WHAT WILL BE EXPECTED OF ME? * Establish and lead the vision, strategy, and multi-year roadmap for digital banking and member-facing digital experiences, including online banking, mobile banking, self-service capabilities, digital enablement, and related integrations. * Lead the teams responsible for digital banking operations and support, digital experience optimization, and software development for digital products and capabilities. * Provide leadership to direct reports, including the Director of Digital Experience and development staff, while building a high-performing, accountable, and member-focused organization. * Partner with executive leadership and key stakeholders across the credit union to prioritize digital initiatives that improve member experience, grow engagement, increase self-service adoption, and support enterprise goals. * Oversee the design, development, delivery, and support of enhancements, integrations, and custom solutions related to digital banking and digital experiences. * Ensure the full lifecycle delivery of digital initiatives from concept and prioritization through requirements, design, development, testing, implementation, and post-launch optimization. * Build and maintain strong partnerships with digital banking and fintech vendors; influence vendor roadmaps, oversee release management, escalate issues effectively, and evaluate new capabilities and strategic partnerships. * Drive the use of member feedback, support trends, journey mapping, behavioral analytics, and operational insights to identify friction points and improvement opportunities across digital experiences. * Establish and monitor key performance indicators, dashboards, and outcome-based metrics related to digital adoption, engagement, conversion, abandonment, service utilization, member satisfaction, and operational efficiency. * Partner with data, analytics, and business leaders to identify opportunities for personalization, contextual experiences, and data-informed decision making within digital channels. * Lead resource planning, organizational design, succession planning, and talent development for the function. * Responsible for departmental budgeting, vendor financial management, and effective allocation of technology investments tied to digital experience priorities. * Directs short and long-term staffing needs and development of overall functional area. * Accountable for the performance and results of one or more lines of business. Monitors budgets across the same span * Responsible for development of annual business plan. Develops short to mid-term (1-3 years) plans for optimizing the business and the talent required to execute strategies in the job area. * Translates strategic action plans into relevant goals for functional area * Foster a culture of innovation, urgency, accountability, and continuous improvement across the team and in partnership with internal stakeholders. * Other duties as assigned Will I have Direct Reports? Yes WHAT AM I BRINGING? EXPERIENCE/EDUCATION: * 12+ years’ experience in years of progressive experience in digital banking, digital product management, software application delivery, technology leadership, or related disciplines, preferably within financial services. * Bachelor’s degree in computer science, Information Systems, Business, Digital Product Management, or a related field, or an equivalent combination of education, training, and experience required. * Demonstrated experience owning or influencing digital banking strategy, roadmap development, platform enhancement, and member-facing experience delivery. SKILLS AND ABILITIES: * Strong strategic leadership skills with the ability to connect enterprise objectives to digital roadmap execution. * Deep understanding of digital experience principles, member journey design, and the drivers of adoption, engagement, and retention. * Proven ability to lead multiple complex initiatives simultaneously while maintaining delivery discipline and organizational alignment. * Strong financial acumen, including budget ownership, vendor management, and investment prioritization. * Excellent communication and stakeholder management skills, with the ability to influence executives, business leaders, and technical teams. * Ability to understand complex business challenges from both operational and member perspectives and translate them into scalable digital solutions * Fosters a strong team environment with ability to create win-win solutions * Ability to learn and demonstrate that learning on the job * Comprehensive understanding of the overall organization and the competitive environment * Ability to negotiate improvements and strategic change across functions * Ability to build high-performing teams and develop leaders and technical talent. * High degree of confidentiality, sound judgment, and accountability for results WHAT IS THE WORK ENVIRONMENT LIKE, AND ARE THERE PHYSICAL REQUIREMENTS FOR THIS ROLE? * Hybrid: Typically, a dispersed, flexible team environment both on Westerra campus and remote. * Office environment * Works primarily at a desk * Ability to lift 25+ pounds Salary: $147,300 - $235,680, plus eligibility for Westerra’s self-funding reward plan, which offers an annual cash incentive tied to company financial performance. WHAT ARE SOME OF OUR BENEFIT OFFERINGS? * Three health plans through UMR that offer a variety of coverage options, including HSA and FSA options * Two dental plans through Delta Dental * Basic life and AD&D insurance, short-term disability and long-term disability * 20+ days of paid time off (PTO) per year * Anniversary time off that consists of 1+ days of paid leave for each anniversary year (PLAY) * 16 hours of volunteer time off (VTO) per year * 11+ paid holidays * 401(k) that includes up to 6% match * Up to 2% off the rate on a new Westerra mortgage, applicable to primary residence, second home, or investment property * 2% off Auto/RV/Motorcycle Loans * Up to $5250 per year for educational reimbursement * 4 weeks of paid parental leave * Mental health resources including an Employee Assistance Program (EAP) * Individualized learning and development programs Please note, applications will be accepted until May 6, 2026.

Responsibilities

The VP of Digital Experience leads the strategic vision, roadmap, and delivery of digital banking and member-facing experiences. This role manages digital operations and software development teams while partnering with executive leadership to drive digital adoption and organizational growth.