Lead Masimo’s downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders.

QUALIFICATIONS:

• EDUCATIONBachelor’s degree required; MBA or advanced degree preferred
• EXPERIENCEAt least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream/commercial marketing
• STRATEGIC & ANALYTICAL STRENGTHSProven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills
• LEADERSHIP & INFLUENCEDemonstrated ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams
• COMMERCIAL ACUMEN & COLLABORATIONAbility to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI
• PERSONAL ATTRIBUTESSelf-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willingness to travel up to ~30%

• MARKETING STRATEGY & EXECUTIONDevelop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more)
• GO-TO-MARKET LEADERSHIPLead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer‑facing programs to drive adoption and impact.
• BRAND & MESSAGING OVERSIGHTShape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market
• CROSS‑FUNCTIONAL COLLABORATIONPartner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact
• CUSTOMER INSIGHT & MARKET INTELLIGENCEConduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs
• STRATEGIC PLANNING & ANALYTICSContribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth
• TEAM LEADERSHIP & DEVELOPMENTBuild, inspire, and guide a high‑performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance
• STAKEHOLDER ENGAGEMENT & FIELD SUPPORTSupport key customer events and field activities as needed; ensure alignment with overall commercial objectives