What You'll DoLead Global Brand Strategy

• Shape and advance Sun Life's global brand strategy across consumer, business, and corporate audiences.
• Strengthen brand differentiation, reputation, and market positioning.
• Drive brand engagement and activation across geographies, business groups, and client touchpoints.
• Lead enterprise sponsorship and partnership strategies that enhance brand impact and business outcomes.

Accelerate Growth Through Digital Marketing

• Advance industry-leading digital marketing capabilities that support client growth, engagement, and retention.
• Champion data-driven marketing strategies, personalization, and innovation across digital channels.
• Partner with business leaders to translate emerging trends into scalable growth opportunities.
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