BE PART OF AN ICONIC STORY.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

STRATEGIC LEADERSHIP & STORE EXPERIENCE VISION

• Define and implement the overarching global store experience vision, ensuring alignment with brand strategy and consumer expectations.
• Develop 360° sensory experience plans (e.g., scent, music, communication) in partnership with global brand teams, ensuring an immersive consumer journey across all store formats.
• Lead the development and execution of Retail full price and outlet-specific strategies, enhancing product presentation, pricing models, and consumer engagement approaches.
• Provide strategic oversight for Wholesale consumer experience initiatives, ensuring global consistency while addressing regional needs.
• Drive innovation in the seasonal product launch strategy, ensuring seamless integration of visual merchandising, campaign imagery, in-store storytelling, Consumer Journey & Brand Messaging
• Define and refine the global consumer journey framework, ensuring consistent and compelling messaging at all consumer touchpoints.
• Establish global benchmarks for store tier activation, measuring execution effectiveness and identifying areas for optimization.
• Oversee the creation and deployment of global consumer messaging toolkits, ensuring regional adaptation and execution excellence.

OMNICHANNEL & CONSUMER EXPERIENCE STRATEGY

• Deep understanding of evolving consumer behaviors, shopping psychology, and experiential retail trends, with the ability to shape customer journey strategies that integrate seamlessly across physical, digital, and social channels.
• Expertise in designing omnichannel consumer engagement strategies, ensuring cohesion between in-store experience, e-commerce, mobile, and social media touchpoints.
• Strong understanding of the role of sensory branding, in-store messaging, and campaign storytelling in shaping holistic and emotionally resonant brand experiences.

EDUCATION & GLOBAL PERSPECTIVE

• Bachelor’s or Master’s degree in Business, Marketing, Retail Management, or a related field, or equivalent in experience; advanced business credentials preferred.
• Fluent in English (written and spoken); additional language skills are a plus.
• Experience working in global organizations, with a strong understanding of regional needs and localization of global strategies.