Job Description:
About Rakuten Rewards
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping experience, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.
Job Summary:
This role sits at the intersection of marketing and product, leveraging deep marketing expertise, strong product intuition, and a data-first approach to unlock sustainable, scalable growth. This leader will own Rakuten’s full-funnel growth strategy, including paid media, SEO, GEO, referral, and re-targeting. The VP of Growth will develop compelling growth offers, campaigns, and experiences that drive both new user acquisition and re-engagement of dormant users, partnering closely with the VP of Loyalty & Retention to ensure a seamless handoff into long-term retention programs.

Key Responsibilities:

• Own full-funnel growth: from new customer acquisition to media retargeting across dormant and casual users.
• Lead paid media strategy across platforms (Google, Meta, TikTok, YouTube, display, programmatic, and linear TV), including re-engagement programs for lapsed users and churn prevention.
• Oversee SEO & GEO strategy, improving ranking, crawlability, and content architecture to drive organic acquisition.
• Manage large-scale budgets with a focus on improving efficiency (CAC, ROAS, LTV).
• Drive rigorous testing across offers, creative, landing pages, experiences, and user segments.
• Partner with Product, Analytics, and Engineering to optimize tracking and measurement frameworks, including MTA, MMM, and incrementality.
• Build and execute a content strategy and member referral program that drives visibility, reach, and shareability at scale.
• Create, test, and scale growth campaigns (seasonal and evergreen) such as sign-up bonuses and reactivation rewards.
• Develop a clear roadmap of growth priorities, balancing short-term wins with long-term strategic bets.
• Define and track core growth KPIs; provide clear reporting and recommendations to the executive team.
• Collaborate with Product Marketing, Brand, CRM, Lifecycle, Partnerships, and Analytics to ensure alignment across the full user journey.
• Lead and develop a high-performing growth team that delivers innovative strategies and measurable growth.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong understanding of growth levers across both marketing and product disciplines.
• Proven experience managing paid media, SEO, referral programs, and re-engagement digital marketing
• Analytical thinker with deep understanding of performance metrics, attribution, and full-funnel measurement
• Strong leader and collaborator who thrives in a fast-paced, cross-functional environment
• Strategic thinker with tactical execution skills— can drive both the plan and the numbers
• Experience in rewards, fintech, retail media, or eCommerce

Minimum Requirements:

• 10+ years in growth, digital marketing, and user acquisition roles in high-scale B2C environments
• Bachelor’s Degree Required
• Master’s Degree Preferred

LI-CW1

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $157,464.00 - $293,760.00 annuall

Key Responsibilities:

• Own full-funnel growth: from new customer acquisition to media retargeting across dormant and casual users.
• Lead paid media strategy across platforms (Google, Meta, TikTok, YouTube, display, programmatic, and linear TV), including re-engagement programs for lapsed users and churn prevention.
• Oversee SEO & GEO strategy, improving ranking, crawlability, and content architecture to drive organic acquisition.
• Manage large-scale budgets with a focus on improving efficiency (CAC, ROAS, LTV).
• Drive rigorous testing across offers, creative, landing pages, experiences, and user segments.
• Partner with Product, Analytics, and Engineering to optimize tracking and measurement frameworks, including MTA, MMM, and incrementality.
• Build and execute a content strategy and member referral program that drives visibility, reach, and shareability at scale.
• Create, test, and scale growth campaigns (seasonal and evergreen) such as sign-up bonuses and reactivation rewards.
• Develop a clear roadmap of growth priorities, balancing short-term wins with long-term strategic bets.
• Define and track core growth KPIs; provide clear reporting and recommendations to the executive team.
• Collaborate with Product Marketing, Brand, CRM, Lifecycle, Partnerships, and Analytics to ensure alignment across the full user journey.
• Lead and develop a high-performing growth team that delivers innovative strategies and measurable growth

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong understanding of growth levers across both marketing and product disciplines.
• Proven experience managing paid media, SEO, referral programs, and re-engagement digital marketing
• Analytical thinker with deep understanding of performance metrics, attribution, and full-funnel measurement
• Strong leader and collaborator who thrives in a fast-paced, cross-functional environment
• Strategic thinker with tactical execution skills— can drive both the plan and the numbers
• Experience in rewards, fintech, retail media, or eCommerc