VP - Head of B2B Marketing, Industries at Dow Jones

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Sep, 26

Salary

285000.0

Posted On

22 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Product Marketing, Account-Based Marketing (ABM), Lead Generation, Strategic Planning, Budget Management, Market Research, Value Proposition Development, KPI Tracking, Stakeholder Management, Cross-functional Leadership, Digital Marketing, Paid Media, Client Lifecycle Optimization, Competitive Analysis, ROI Analysis

Industry

Online Media

Description

Job Description: About the Role: As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. This is a high-visibility, cross-functional leadership role where you will transform market opportunities into tangible, closed-won outcomes. You will act as the primary marketing partner to the General Managers and Senior Leaders, leading product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. Three days a week in our Midtown Manhattan office is required. You Will: Lead a centralized direct marketing organization for the Industries’ product suite: Enterprise News, Factiva, Newswires, and New Products Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Industries’ product suite evolves. Leverage customer feedback and market research to inform and prioritize plans In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools. Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry-specific events, advertising, and client dinners Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings You Have: At least 15 years of B2B marketing experience in complex, matrixed environments, ideally within financial information services Experience with enterprise subscription products Extensive experience working with sales organizations in leading product and account-based marketing (ABM) activities and lead generation campaigns that shorten sales cycles and increase conversion rates Experience managing and developing direct reports Deep understanding of the full marketing mix (paid media, events, digital/online presence, branding) and the ability to prioritize these levers based on ROI Experience working in, or leading, a centralized marketing model where you must influence teams without direct line authority Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency Ability to act as a trusted advisor to GMs and Business Leaders, clearly articulating strategy, justifying marketing investments, and managing complex conversations The willingness to work on-site in our midtown Manhattan office 3 days each week #LI-HYBRID Our Benefits: Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets . Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates. Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Business Area: Dow Jones - Industries Job Category: Marketing & Product Management Union Status: Non-Union role Base Pay Range: $250,000 - $285,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Responsibilities

Define and execute the marketing strategy for the Industries business to drive strategic growth and closed-won outcomes. Lead a centralized marketing organization to optimize the client lifecycle through product marketing, lead generation, and cross-functional collaboration with sales and product leaders.