VP, Insurance Marketing at Oscar Health

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

30 Dec, 25

Salary

277200.0

Posted On

01 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Team Leadership, Healthcare Experience, Insurance Experience, CRM Management, Data-Driven Campaigns, Product Launch, Market Entry, Compliance Knowledge, Member Activation, Retention Initiatives, Sales Growth, Stakeholder Engagement, Personalized Messaging, Campaign Management, Research Strategy

Industry

Insurance

Description

Hi, we're Oscar. We're hiring a VP of Insurance Marketing to join our.Sales team Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family. About the role: The Vice President of Insurance Marketing is responsible for setting the vision and strategy, and leading the execution of Oscar's marketing strategy across Oscar Insurance. This leader will drive acquisition, retention, and expansion, while overseeing marketing to key stakeholders — including members, brokers, and providers. The VP is responsible for all aspects of Oscar Insurance's marketing: go-to-market strategy, marketing operations, new product promotion, sales and distribution growth, provider marketing, and member activation. Working closely with sales, product, network, communications, brand, and strategy leaders, this executive will ensure marketing plays a central role in Oscar's long-term growth. You will report into the SVP, Sales Work Location: This position is based in our New York office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid Pay Transparency: The base pay for this role is: $211,200 - $277,200 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program company equity grants and annual performance bonuses. Responsibilities: Define the marketing vision and strategy to support Oscar's overall growth goals. Build a scalable roadmap to support business priorities, including product launches, provider partnerships and new market entry. Lead marketing strategies and campaigns tailored to members, brokers, and providers. Ensure messaging is relevant, personalized, and consistent with regulatory requirements. Partner with product, markets, and sales teams to support adoption and education for offerings such as ICHRA. Own the CRM strategy and execution to deliver personalized, data-driven, timely campaigns across stakeholders. Oversee lifecycle marketing, retention initiatives, and targeted campaigns that improve customer satisfaction and loyalty. Ensure timely, compliant communications to members that meet CMS, ACA, and state-level requirements Partner with legal, compliance, and operations to safeguard accuracy and clarity in all required notices. Lead localized research, strategy, and execution to support entry into new geographies. Partner with market P&L and cross-functional leaders to design integrated campaigns. Work closely with the Corporate Marketing team on major initiatives and new partnerships for the company. Build, coach, and inspire a multidisciplinary marketing team across growth, regulatory communications, CRM, and retention Compliance with all applicable laws and regulations Other duties as assigned Requirements: 15+ years of progressive marketing leadership experience, including consumer and B2B. 7+ years managing and scaling high-performing teams. 5+ years in healthcare and/or insurance.experience Proven track record of driving growth and retention through multi-channel marketing. Deep experience with CRM, marketing automation, and data-driven campaign management. Experience launching products or entering new markets. Strong understanding of compliance requirements in regulated environments. Bonus points: MBA or advanced degree. Experience with ACA, ICHRA, Medicare, or Medicaid markets. Familiarity with CMS and state-level marketing compliance. This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives. Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements. Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known. Artificial Intelligence (AI) Guidelines: Please see our AI Guidelines for the acceptable use of artificial intelligence during the interview process at Oscar. California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Notice to Job Applicants.

Responsibilities

The VP of Insurance Marketing will define the marketing vision and strategy to support Oscar's growth goals while leading marketing strategies and campaigns tailored to various stakeholders. This role involves overseeing all aspects of marketing, including go-to-market strategy, marketing operations, and member activation.