VP Marketing - Academic, Publisher and Government, Funder & Non-Profit Mark at Digital Science
Remote, Scotland, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

11 Jul, 25

Salary

0.0

Posted On

11 Apr, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Pardot, Salesforce, Asana, Strategic Planning, Funding

Industry

Marketing/Advertising/Sales

Description

ABOUT US

We are Digital Science and we are advancing the research ecosystem.
We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Responsibilities

YOUR NEW ROLE

Reporting to the SVP of Marketing, the Interim Vice President of (Segment) will assume leadership and operational responsibility for the segment’s marketing activities during a 14-month maternity leave.
This role will ensure the continuity of existing strategic initiatives, drive growth, and maintain market leadership within the assigned segment. The Interim VP will leverage their segment-specific expertise to execute established marketing plans, monitor market trends, and support ongoing business objectives.

WHAT YOU’LL BE DOING

Working with leaders across the business, develop and implement a comprehensive marketing strategy for the specific segment, including market positioning, competitive analysis, and customer segmentation.

  • Working with sales and revenue operations teams, drive growth and market share expansion by identifying key opportunities and tailoring marketing programs to address the unique needs of the segment.
  • Collaborate closely with Product Management, Sales, and Customer Success teams to ensure alignment and support for segment-specific initiatives.
  • Lead and manage a dedicated team to execute marketing plans and achieve segment goals effectively.
  • Establish key performance indicators (KPIs) and metrics to track the success of marketing campaigns and initiatives within the segment.
  • Analyze performance data to make data-driven decisions and continuously refine strategies for optimal results.

Key Responsibilities

WHAT YOU’LL BRING TO THE ROLE

  • Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Experience:
  • 10+ years of experience in marketing, with a focus on the academic, publishing, or government sectors.
  • At least 5 years in a leadership role involving strategic planning and execution.
  • Skills and Competencies:
  • Proven track record of executing established marketing campaigns within the APG sectors.
  • Strong understanding of academic research programs and funding, government use of scientific content and research programs, and scholarly publishing.
  • Strong collaborative skills and the ability to thrive in a cross-functional team environment.
  • Proficiency with Salesforce, Pardot, Asana, and other relevant tools.
  • Ability to maintain multiple projects.
  • Strong documentation skills.
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