VP, Marketing at Bluestone Bank

Raynham, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

150000.0

Posted On

06 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Advertising, Social Media, Public Relations, Strategic Planning, Budgeting, Analytical Skills, Project Management, Communication Skills, Leadership, Vendor Management, Customer Metrics, Community Engagement, Brand Management, Compliance, Problem Solving

Industry

Banking

Description

Description Community. Security. Trust. This is the foundation on which Bluestone Bank is built. We've helped Southern New England prosper for over 150 years by providing responsible, relevant, and secure financial solutions. Whether our customer’s unique needs include finding a safe place to grow their savings, financing their next home, protecting their future, or building their business, we are here to help them reach their goals. Let’s get there, together! In addition to being a great place to bank, Bluestone Bank is a great place to work! Named by the Boston Business Journal as a Best Places to Work in 2025, you are joining a team that cares about your career success and will also receive: A competitive salary with performance-based incentives. Comprehensive medical with deductible reimbursement, dental, and vision coverage. An employer matching 401k plan. Training and professional development opportunities, including tuition reimbursement. Work life balance with paid time off, paid volunteer hours, and 11 paid holidays. This position is responsible for the strategic and day to day management of all marketing-related activities and initiatives. The role works collaboratively across the Bank to conceptualize and implement a marketing and branding strategy that is aligned with and helps drive the Bank’s strategic plan. It is responsible for leading and managing vendor partners and supporting initiatives and strategies that support both the customer brand and the employment brand. This role is also responsible for public relations, social media, various community initiatives and volunteerism, website management, and internal and external communications. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. Lead, develop, implement, and manage a comprehensive marketing strategic plan, ensuring that it is aligned with the Bank’s goals and objectives, that it is creative and timely, and remains flexible to meet changing needs. Review, interpret, and explain the results of marketing related initiatives to ensure decisions related to priorities and spending are well-informed; this includes analyzing and understanding data and metrics, developing and communicating ROI, and preparing a monthly dashboard to analyze results against the strategic plan. In partnership with the bank’s outside agency of record, provide strategic conception, media buying, ad insertion, copywriting, compliance review, metrics tracking, and website management to ensure that the Bluestone brand, advertising, and messaging is aligned and appropriately represents the bank. In collaboration with various departments, provide various leadership, management, and hands on support for on and off-site Bank-wide promotional events, customer events, and employee events. Manages all content of the Bank’s online presence including the website, all social media channels, public relations, and related activities. This includes hands-on understanding of all channel, and the ability to lead all related technology and tools. Manages the bank’s reputation and effectively addresses any issues that might arise. Manages and provides support to the bank’s philanthropic efforts by leading meetings, managing budgets, and coordinating and participating in related donation, sponsorship, and volunteer efforts bank-wide. Collaboratively leads the administration and purpose of the bank’s customer survey program, tracking trends, partnering with department leaders, and making constructive improvements and recommendations. Provides direction and management to the bank’s agency of record and other outside vendors ensuring that the Bank gets the service and support required to achieve its goals. Responsible for preparing, reviewing and/or managing all related, policies, procedures, and budget for the marketing function and recommending and making improvements where needed. Through research and networking, develop an understanding of competitors, service providers, customers, trends, and opportunities and use that information to provide and follow through on strategic recommendations. Remains abreast of federal, state and local laws and regulations as they pertain to the position; ensures department-wide compliance with laws, regulations, vendor management requirements, and Bank policies and procedures. Participates in audits and regulatory examinations; responds to requests and findings. Ensures vendor management procedures are followed and that all outside vendors meet the needs of the bank. Motivates, leads, and develops direct report to ensure optimal performance and individual development. Provides effective direct and indirect leadership. Actively participates in industry, community and other trade organizations to promote the Bank’s visibility and brand. Other related responsibilities. The pay range for this position is $130,000 to $150,000 per year and is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, sales or revenue-based metrics, and business or organizational needs and affordability. Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear, reach with hands and arms; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus. This role will also require after hours, on and off-site participation and leadership in various community, marketing, and other events. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under federal, state, and local laws. Requirements Bachelor’s degree in Marketing, Communications, or related field. Ten or more years of related and progressively responsible marketing, advertising, social media, and public relations experience with at least two years in a banking or financial services environment. Demonstrated understanding and experience analyzing customer information, developing and tracking customer and marketing metrics, and preparing dashboards. Ability and willingness to participate in after-hours, on and off-site community and marketing related events At least two years leading and managing a department, with experience developing direct reports. Experience managing external vendors. Track record and experience developing, communicating, leading, and implementing a strategic plan. Demonstrated ability to work at both a strategic and tactical level. Excellent verbal and written communication skills. Strong budgeting, planning, and analytical skills. Understanding of financial products, services, and the competitive environment. In-depth knowledge of effective marketing techniques, channels, social media, and public relations. Strong project management skills. Strong interpersonal skills, maturity, and judgment, and capable of communicating and working cross-functionally. Thorough knowledge of relevant Federal, State and local laws and regulations. Track record of strong decision-making, attention to detail, and problem-solving skills.

Responsibilities

The VP of Marketing is responsible for the strategic and day-to-day management of all marketing-related activities and initiatives, ensuring alignment with the Bank’s strategic plan. This role includes leading vendor partnerships, managing public relations, social media, community initiatives, and internal and external communications.