GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, EssenceMediacom, and Wavemaker, as well as T&Pm and our bespoke client brands. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

SKILLS AND EXPERIENCE

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Develop and execute a comprehensive marketing and communications strategy, aligned with the company’s business objectives and growth targets.
• Lead and partner with a team of marketing, PR, and creative professionals, ensuring a collaborative and high-performing work environment.
• Oversee all aspects of branding, including brand positioning, messaging, and identity, to ensure consistency and impact across all channels and touchpoints.
• Drive the development and execution of integrated marketing campaigns, including digital, social media, content, and traditional channels, to drive brand awareness, lead generation, and customer engagement.
• Establish strong relationships with key industry partners, influencers, and media outlets to elevate the company’s profile and secure positive coverage.
• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and ROI measurement.
• Continuously analyze market trends, competitor activities, and customer insights to inform data-driven decision-making and optimize marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and executive leadership, to ensure consistent messaging and alignment with business goals.
• Oversee internal communications efforts to foster a strong company culture, drive employee engagement, and promote information sharing.

QUALIFICATIONS:

• Minimum of 10 years of progressive experience in marketing and communications, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing and communications strategies in a fast-paced, results-driven environment.
• Deep understanding of digital marketing, PR, social media, and content strategy best practices.
• Exceptional leadership, team management, and mentoring skills.
• Strong analytical and data-driven decision-making capabilities.
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and persuasively to diverse audiences.
• Demonstrated experience in building and maintaining relationships with industry partners, influencers, and media outlets.
• Strong organizational and project management skills, with the ability to balance multiple priorities and meet tight deadlines.

ROLE SUMMARY AND IMPACT

We are looking for a highly experienced and dynamic VP of Marketing and Communications to join our leadership team at GroupM. The successful candidate will be responsible for shaping the overall marketing and communications strategy, driving our brand’s growth and enhancing our reputation in the market. You will work with a diverse team of marketing, PR, and creative professionals to implement impactful campaigns that align with our company’s goals and objectives.

At GroupM, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace GroupM’s core behaviors:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Develop and execute a comprehensive marketing and communications strategy, aligned with the company’s business objectives and growth targets.
• Lead and partner with a team of marketing, PR, and creative professionals, ensuring a collaborative and high-performing work environment.
• Oversee all aspects of branding, including brand positioning, messaging, and identity, to ensure consistency and impact across all channels and touchpoints.
• Drive the development and execution of integrated marketing campaigns, including digital, social media, content, and traditional channels, to drive brand awareness, lead generation, and customer engagement.
• Establish strong relationships with key industry partners, influencers, and media outlets to elevate the company’s profile and secure positive coverage.
• Develop and manage the marketing and communications budget, ensuring efficient allocation of resources and ROI measurement.
• Continuously analyze market trends, competitor activities, and customer insights to inform data-driven decision-making and optimize marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and executive leadership, to ensure consistent messaging and alignment with business goals.
• Oversee internal communications efforts to foster a strong company culture, drive employee engagement, and promote information sharing