What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence. What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you’re ready to take the next step, discover what’s possible with LPL Financial.

JOB OVERVIEW:

LPL Financial is seeking a strategic and visionary leader to head our Marketing Data & Analytics team. As Vice President, you will play a pivotal role in shaping and executing our data-driven marketing strategy. Reporting to the Senior Vice President of Digital Marketing, Creative, and Marketing Operations, you will lead a high-impact team responsible for delivering actionable insights, optimizing digital experiences, and driving measurable business growth.

WHAT ARE WE LOOKING FOR?

We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. We’re seeking a collaborative, data-savvy leader who thrives in a fast-paced, matrixed environment and is passionate about using data to drive marketing excellence.

REQUIREMENTS:

• Bachelor’s degree in marketing, Communications, Data Analytics, or related field; MBA preferred.
• 10+ years of experience in digital data, analytics, or list management—ideally within financial services, consulting, retail, or media.
• 5+ years of experience across digital channels (e.g., email, social, mobile, chat, etc.) and familiarity with AI-driven marketing.
• Expertise in analytics tools (e.g., Adobe Analytics, Tableau, SAS) and MarTech platforms (e.g., Salesforce Marketing Cloud).
• Strong understanding of data governance, privacy regulations, and client data management.

As part of the Marketing, Communications & Experiences organization, you will:

• Lead the development and execution of our marketing data strategy, analytics roadmap, and performance measurement framework.
• Drive behavioral targeting initiatives and enhance our digital marketing capabilities.
• Collaborate cross-functionally with Finance, Technology, Research, Communications, and Client Experience teams to support enterprise-wide initiatives.
• Foster ongoing growth and development as the broader organization looks to mature our analytical skills

As part of the Marketing, Communications & Experiences organization, you will:

• Lead the development and execution of our marketing data strategy, analytics roadmap, and performance measurement framework.
• Drive behavioral targeting initiatives and enhance our digital marketing capabilities.
• Collaborate cross-functionally with Finance, Technology, Research, Communications, and Client Experience teams to support enterprise-wide initiatives.
• Foster ongoing growth and development as the broader organization looks to mature our analytical skills.