Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
We’re seeking a results-driven and visionary Vice President of Marketing to lead and integrate our brand marketing and performance marketing strategies. This leader will play a critical role in shaping the perception of our brand, driving customer acquisition, increasing market share, and elevating our competitive position in the wireless industry.
The ideal candidate is a strategic marketer with a strong analytical acumen, and a passion for building breakthrough consumer experiences that convert into measurable business results.

SKILLS, EXPERIENCE AND REQUIREMENTS

• 10+ years of progressive experience in marketing roles, with at least 5 years in a senior leadership position.
• Proven success in both brand and performance marketing roles, ideally within a fast-paced, competitive category such as telecom, tech, or consumer services.
• Experience leading large-scale campaigns with significant media budgets.
• Strong understanding of digital channels, customer analytics, and media attribution.
• Demonstrated ability to lead cross-functional teams and influence at the executive level.
• Comfortable operating at both the strategic and executional level.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

• Brand Marketing
• Own and evolve the brand identity, voice, and positioning to drive brand equity and relevance in a competitive market.
• Lead integrated marketing campaigns across channels (TV, digital, OOH, experiential, social, PR) that build awareness, drive affinity, and differentiate the brand.
• Partner with Product and Customer Experience teams to ensure brand consistency across the full customer journey.
• Monitor market trends, competitive landscape, and consumer insights to identify new opportunities for brand growth and differentiation.
• Performance Marketing
• Lead full-funnel marketing strategies to drive traffic, conversions, and customer acquisition across digital and physical retail channels.
• Oversee media planning, buying, and optimization across paid social, search, display, affiliate, influencer, and programmatic platforms.
• Own customer segmentation, lifecycle marketing, and retargeting strategies to improve ROI and retention.
• Set aggressive performance KPIs and continuously test, measure, and optimize spend and tactics.
• Team & Cross-Functional Leadership
• Build and mentor a high-performing, multidisciplinary marketing team across brand, growth, media, and creative.
• Collaborate with Sales, Product, and Retail teams to align on go-to-market strategies and demand-generation priorities.
• Manage relationships with external agencies, media partners, and martech vendors.