VP, Marketing - Golf Performance at Five Iron Golf NYC LLC

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Dec, 25

Salary

175000.0

Posted On

24 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Product Marketing, Program Marketing, Acquisition Strategies, Retention Strategies, Lifecycle Marketing, Digital Marketing, CRM, Performance Marketing, Cross-Functional Leadership, Analytical Skills, Creative Skills, Golf Industry Knowledge, Community Engagement, Campaign Optimization, Partnership Development

Industry

Entertainment Providers

Description

Description Reports to: Chief Marketing Officer Location: New York City Overview Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world-class technology with hospitality-driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection. The VP of Golf Performance Marketing will focus on attracting avid golfers and serious players to Five Iron Golf. This leader will drive growth in lessons, memberships, leagues, and club fittings - positioning Five Iron as the premier performance destination for golfers who want to improve their game. Key Responsibilities Product & Program Marketing: Own positioning, packaging, and go-to-market strategies for Five Iron’s performance portfolio (lessons, memberships, leagues, fittings). Acquisition & Growth: Build and optimize campaigns that attract and convert avid golfers. Partnerships: Strengthen relationships with instructors, golf brands, and communities to enhance credibility and awareness. Cross-Functional Leadership: Partner with the marketing shared services team and golf operations team to deliver campaigns and programs (role begins without direct reports but requires senior-level leadership and influence). Functional Leadership: Act as the senior voice for digital, CRM, and performance marketing strategies - ensuring best practices are applied in collaboration with the teams that own execution. Retention & LTV: Create lifecycle marketing strategies to increase loyalty and long-term value. Measurement: Own KPIs including lesson bookings, membership growth, and retention. Qualifications 10+ years of marketing experience in sports, fitness, membership, or direct-to-consumer performance products. Demonstrated expertise in product and program marketing - from positioning to launch to lifecycle growth. Strong understanding of acquisition, retention, and lifecycle marketing strategies. Background in golf, fitness, or other performance-driven communities is a plus. Able to act as a leader and strategic partner across shared marketing functions without direct team ownership. Analytical and creative, with proven ability to scale high-performance programs. Benefits (*applies to full-time employees): Health, Dental, and Vision insurance* Long and Short Term Disability* Accident and Critical Illness Insurance* 401K * Job Type: Full-Time, Exempt Pay: $165,000 - $175,000 Base Salary Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.

Responsibilities

The VP of Golf Performance Marketing will drive growth in lessons, memberships, leagues, and club fittings, positioning Five Iron as the premier performance destination for golfers. This role involves owning marketing strategies for the performance portfolio and building campaigns to attract avid golfers.