VP, Marketing & Operations at Bitkernel Technology Inc

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

OTT, Streaming Platforms, Sports Media, Fan Ecosystems, Consumer Internet, Growth Leadership, Digital Platforms, User Growth, Monetization, Fan Engagement, Community Dynamics, Content Strategy, Revenue Streams, Data Analytics, Global Expansion, Team Leadership

Industry

technology;Information and Internet

Description

About the Role Bitkernel is redefining how sports organizations engage, monetize, and grow their global fan bases. We are building next-generation, direct-to-consumer streaming and fan engagement platforms powered by our Goose infrastructure—starting with top-tier football clubs in Brazil and scaling globally. This is not a traditional marketing role. This is a 0→1 + scale leadership opportunity to architect and operationalize the full growth engine behind a new category of digital sports platforms—spanning: Streaming + content ecosystems Fan engagement and community platforms Monetization models (subscription, PPV, virtual economy) Multi-market global expansion You will own the full lifecycle: Launch → Growth → Monetization → Global Scale …and build the system that makes it repeatable across clubs, markets, and verticals. What You'll Own: 1. Global Growth Strategy & Market Expansion Define and execute expansion roadmap: Brazil → LATAM → Global Build repeatable go-to-market playbooks across clubs and markets Develop multi-channel acquisition strategies: App ecosystems (iOS, Android, Smart TV) Social (YouTube, TikTok, Instagram) Strategic distribution (telcos, media, sponsors) Segment and scale across: Local vs. global fans Casual vs. core audiences 2. Fan Engagement & Community Systems Design a standardized fan engagement architecture across all platforms: Live match interaction (chat, real-time features) Community ecosystems (groups, discussions) Gamification (points, missions, loyalty loops) Membership tiers (VIP, premium experiences) Own and optimize key metrics: Engagement (watch time, interaction depth) Retention (D1 / D7 / D30) Conversion and monetization funnels 3. Content & Programming Strategy Define scalable content frameworks: Live matches, highlights, behind-the-scenes, player access Drive content cadence and distribution strategy Enable club partners to elevate content production capabilities Lead multilingual content expansion (Portuguese, Spanish, English) 4. Monetization & Revenue Architecture Design and scale diversified revenue streams: Subscription (SVOD) Pay-per-view (PPV) Advertising (AVOD) Virtual economy (gifting, tipping) Commerce (merchandising) Optimize core business metrics: ARPU / LTV Paid conversion rates Develop pricing strategies across global markets 5. Data, Analytics & Growth Optimization Build the full funnel: Acquisition → Activation → Retention → Revenue → Referral Establish dashboards and performance infrastructure Lead experimentation strategy: A/B testing Conversion rate optimization (CRO) Create cross-market and cross-club benchmarking systems 6. Team & Operational Scaling Build and lead a global Marketing & Operations function Establish scalable operating systems and SOPs Manage multi-market, multi-partner execution Oversee agencies, local operators, and distribution partners 7. Cross-Functional Leadership Partner deeply with: Product & Engineering (translate capability → growth) Club stakeholders (marketing, content, leadership) Regional partners across LATAM and beyond Bridge technology, content, and commercial strategy What Success Looks Like Within your first 12–18 months: Successful multi-club platform launches Measurable growth in: Active users Engagement Monetization A repeatable, scalable global playbook A high-performing, globally distributed team A platform that becomes core to how clubs engage fans worldwide Why This Role Is Different You’re not inheriting a machine—you’re building it You’re not optimizing one market—you’re scaling globally You’re not supporting product—you’re defining the business model This is a rare opportunity to sit at the intersection of: sports + streaming + community + commerce + global expansion What We Require for this Role: Core Experience 10+ years in: OTT / streaming platforms Sports media or fan ecosystems Consumer internet / growth leadership Proven track record: Launching and scaling digital platforms Driving measurable user growth and monetization Top-Tier Education: You hold a Bachelor’s degree in Computer Science, Engineering, or a related field from a 4-yr accredited institution globally ranked in the top 500 universities. Domain Expertise Strong understanding of: Fan behavior and community dynamics Subscription + hybrid monetization models (SVOD / AVOD / PPV) Experience operating across international markets (LATAM strongly preferred) How You Operate You think like a GM, not just a marketer You can move between strategy and execution without friction You understand that product, content, and growth are inseparable You are deeply data-driven, but not data-dependent You know how to scale systems—not just teams Bonus Points for Candidates Who Have: Experience with: Football clubs, leagues, or sports rights holders Live streaming + interactive/community platforms Creator economy or virtual gifting ecosystems Strong industry network (media, telco, distribution) Multilingual (English + Spanish and/or Portuguese) Perks & Benefits: Career Development Opportunities: Access to learning resources, mentorship, and professional growth. Collaborative Team Environment: Engage in team-building activities and thrive in a creative, supportive workplace. Great Work Environment: Work from our modern office, with flexibility to work from home on Fridays. Comprehensive Benefits: Extensive health & benefits plan, LTD & Life Insurance. Global Opportunities: Join a company with international reach and potential for future travel and team-building abroad. Pay Equity: We base pay on your experience, location, and internal equity to make sure everyone is compensated fairly and consistently.

Responsibilities

You will define and execute the global growth strategy and market expansion for Bitkernel's sports engagement platforms. This includes designing fan engagement systems, content strategies, monetization models, and leading a global marketing and operations team.