VP, Marketing at Starbird Chicken

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

22 May, 26

Salary

240000.0

Posted On

21 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Growth Leadership, Marketing Strategy, Team Leadership, Demand Generation, Revenue Growth, Performance Marketing, Promotional Strategy, Public Relations, Brand Management, Creative Development, Marketing Technology, Franchise Marketing, Data-Driven Decision Making, Visionary Branding, Operational Execution

Industry

Restaurants

Description

Description ABOUT US: At Starbird Chicken, we’re redefining what fast food can be — serving fresh, crave-worthy food in a welcoming, community-driven environment. We believe in bold flavor, genuine hospitality, innovation, and doing right by our people and guests. As we continue to scale our corporate footprint and grow our franchise system, marketing plays a critical role in building our brand, driving guest loyalty, launching new markets, and fueling long-term growth. The Vice President of Marketing is a front-and-center leadership role reporting directly to the CEO, with regular communication to board members. This position is responsible for shaping the Starbird brand experience and accelerating our expansion in the fast-casual space. The Opportunity The Vice President of Marketing is a key member of Starbird’s executive leadership team and a strategic partner to the CEO and cross-functional leaders. This role owns the end-to-end marketing strategy across corporate restaurants and the expanding franchise system — driving brand awareness, guest acquisition, digital engagement, loyalty, and revenue growth. This leader will bring deep experience scaling restaurant or food & beverage brands, building high-performance teams, and creating repeatable, franchise-ready marketing systems. The ideal candidate is both a visionary brand builder and a highly operational, data-driven executive who thrives in fast-growth, entrepreneurial environments. What You’ll Love About Starbird A fast-growing, recognized brand in the fast-casual space Hospitality at our core — for guests and team members alike A culture of innovation across menu, technology, and guest experience Fresh, quality-driven food you can feel good about A people-first, community-focused environment The opportunity to shape and scale a brand with national potential Requirements Key Responsibilities Brand Strategy & Growth Leadership Lead Starbird’s brand vision, positioning, and storytelling to support national expansion Build long-term brand equity while driving near-term performance growth Develop and execute the annual marketing strategy, goals, and operating plan Present marketing strategy, performance, budgets, and growth initiatives to the Board Lead, develop, and inspire a high-performing marketing and sales team Establish strong operating rhythms, decision-making processes, and cross-functional alignment Demand Generation & Revenue Growth Own guest acquisition, retention, loyalty, and digital engagement strategies Drive performance marketing across digital and in-restaurant channels to increase traffic, frequency, and average check Lead promotional strategy, creative development, and execution aligned with brand and culinary vision Oversee catering marketing strategy to drive incremental revenue and brand elevation Optimize ROI across promotions and campaigns Public Relations & Communications Own Starbird’s brand voice and messaging across internal and external communications Lead PR strategy and agency partnerships aligned with growth and brand priorities Ensure integrated communications across brand campaigns, menu launches, and market expansions Brand Management & Creative Excellence Own brand standards, visual identity, and style guides Ensure creative consistency across all touchpoints — digital, in-store, menu, third-party platforms, and franchise materials Manage creative agencies, RFPs, and vendor partnerships Lead brand refinements and evolutions to support growth while preserving Starbird’s culture and roots Marketing Technology & Systems Provide strategic oversight of loyalty and digital platform migrations and performance Ensure seamless guest communication, campaign execution, and data integrity during system transitions Franchise Marketing & Scale Build a franchise-ready marketing infrastructure and playbook Partner with franchise leadership to support new market launches and local marketing execution Develop tools, training, and systems that enable franchisees to drive results while maintaining brand standards What We’re Looking For BS, MBA preferred 15+ years of proven executive-level marketing leadership in restaurant, food & beverage, or multi-unit consumer brands Experience scaling brands in fast-growth environments, including franchise systems Strong background in brand strategy, performance marketing, loyalty, and digital platforms Proven track record operating both strategically, setting vision, and tactically executing an operational road map Data-driven decision maker with a strong creative sensibility Exceptional people leader who builds high-performing teams and culture Strategic notice paired with hands-on operational execution Compensation: $200,000–$240,000 annually, plus performance-based bonus and equity potential. Comprehensive benefits package includes medical, dental, vision, 401(k), paid time off, and employee dining benefits. Equal Opportunity Employer Starbird Chicken is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing

Responsibilities

This executive role is responsible for owning the end-to-end marketing strategy across corporate and franchise operations, focusing on driving brand awareness, guest acquisition, loyalty, and revenue growth. Key duties include leading brand vision, developing annual marketing plans, overseeing demand generation, managing public relations, ensuring creative excellence, and building franchise-ready marketing systems.