BVK seeks a digital leader to drive integrated marketing solutions across all channels, combining deep analytics expertise with strategic business acumen. This leadership role oversees the digital and analytics ecosystem, from performance-based media to emerging technologies, ensuring data-driven decision making and measurable client success across healthcare, higher education, and tourism sectors.

REQUIRED QUALIFICATIONS:

• 10+ years of progressive experience in integrated marketing analytics leadership
• Deep expertise in multi-channel measurement and attribution
• Strong background in traditional and digital media
• Advanced knowledge of marketing technology platforms and data architecture
• Proven experience leading cross-functional teams
• Track record of C-suite relationship management
• Experience in healthcare, higher education, or tourism sectors
• Bachelor’s degree required

TECHNICAL KNOWLEDGE:

• Marketing Analytics Platforms: GA4, Adobe Analytics,
• Business Intelligence Tools: Sigma, Tableau, Power BI,
• Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems.
• Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in
• Media Planning & Buying: Digital, programmatic, social, and traditional media

INDUSTRY KNOWLEDGE:

• Deep understanding of integrated marketing
• Strong grasp of emerging marketing
• Knowledge of privacy regulations and data
• Experience in healthcare, higher education, and tourism
• Understanding of agency operations, account management, and strategic
• Familiarity in website UX, design, and development solutions