VP of Global Sales & Marketing at StoneAge Tools
, , -
Full Time


Start Date

Immediate

Expiry Date

03 May, 26

Salary

0.0

Posted On

02 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Sales Leadership, Revenue Execution, Marketing Leadership, Market Shaping, Cross-Functional Leadership, Strategic Thinking, Operational Rigor, People Leadership, Forecast Accuracy, Category Creation, B2B Sales, Education, Trust Building, Behavior Change, Coaching, Talent Development

Industry

Oil and Gas

Description
StoneAge Holdings is the global leader in designing and manufacturing high-pressure waterblast tooling and automated, IoT-enabled/robotic equipment, based in Durango, CO, with five subsidiaries in four countries. Think squirt guns on steroids run by humans and robots!StoneAge Holdings includes StoneAge Tools and Warthog Nozzles, trusted brands known worldwide for their durability, performance, and innovation in industrial cleaning applications. We are an innovative, employee-owned company that aims to change our industry and the world through advancing technical products and services – and with our unique, people-centric culture. VP OF SALES AND MARKETING StoneAge is the category creator and leader in automated industrial cleaning. Our growth is constrained not by technology or market size, but by adoption. This role exists to shape the market, drive adoption of mechanized and fully automated cleaning, and build a disciplined revenue engine that turns category leadership into sustained growth. This is not a traditional sales leadership role, nor is it a brand-only marketing role. This is a market-shaping leadership role that owns both revenue execution and the strategic marketing required to change buying behavior. Build a scalable, predictable revenue and demand engine that accelerates adoption of mechanized and fully automated industrial cleaning by shaping market perception, influencing asset owners' requirements, and positioning StoneAge as the category's reference system. What You Will Be Responsible For Sales Leadership and Revenue Execution Designing and leading a sales strategy that drives adoption, not just transactions. Building and running a disciplined sales operating system with strong forecasting, pipeline hygiene, and execution cadence. Enabling contractors to adopt automation through system selling, demos, rentals, training, and customer success. Developing sales leaders and regional sales managers who sell outcomes, systems, and long-term value. Owning revenue performance while protecting long-term credibility and category leadership. Marketing Leadership and Market Shaping Owning marketing as a strategic lever to shape the market, not a support function. Educating and influencing asset owners so automation becomes specified and required, not optional. Establishing StoneAge as the authority and thought leader in automated industrial cleaning. Leading category storytelling, ecosystem positioning, and clear articulation of the journey from manual to mechanized to fully automated cleaning. Designing and executing “lightning strikes” in partnership with product and leadership to create momentum around adoption. Ensuring marketing directly supports sales motions, adoption strategy, and category leadership rather than disconnected activity. Cross-Functional Leadership Partnering tightly with product, engineering, operations, and customer success to deliver an integrated system and ecosystem. Aligning sales and marketing execution to the StoneAge Assurance Promise. Making disciplined tradeoffs to focus effort on initiatives that accelerate adoption and reinforce category leadership. Who You Are A builder who has scaled a sales organization and understands how to use marketing to shape demand. Experienced in complex B2B industrial environments where education, trust, and behavior change are required. Comfortable operating in a category-creation environment where demand must be created and pulled through the system. Operationally rigorous. You run cadence, measure what matters, and hold teams accountable. A truth teller with high integrity. You value forecast accuracy, clarity, and credibility. Strategic and pragmatic. You can think long-term while executing with discipline. Aligned with employee ownership, accountability, and long-term value creation. Non Negotiables Proven ability to build and scale a sales engine with real process and discipline. Demonstrated ability to lead marketing as a demand-shaping, category-building function. Forecast credibility is mandatory. Willingness to prioritize adoption and category leadership over short-term optimization. Strong people leader who coaches, develops, and upgrades talent. Comfort influencing multiple stakeholders, including asset owners, engineers, and contractors. What Success Looks Like in the First 6 Months A clear, adoption-focused go-to-market strategy aligned to the journey from manual to mechanized to fully automated cleaning. A cohesive sales and marketing strategy that reinforces StoneAge as the category leader and ecosystem authority. A forecast you can trust, with clear leading indicators tied to adoption. A disciplined sales and marketing operating cadence in place. Clear assessment of sales and marketing talent, with upgrades and capability gaps identified. Demonstrated trust with direct reports, peers and engineering and operations teams. Your team is executing the sales strategy as One Team. This Role Is Not for You If You separate sales and marketing into silos. You optimize for short-term revenue at the expense of long-term credibility. You prefer brand activity without accountability to outcomes. You avoid hard decisions, tradeoffs, or ownership of results. TEAM CULTURE Customer-Focused: Passionate about delivering outstanding customer service. Dedicated: Hardworking, trustworthy, and committed to giving 100% daily. “It’s not my job" doesn’t exist here. Adaptable and Creative: Agile in the face of change, striving for excellence, and thinking creatively to solve problems. Positive and Fun: Bring joy, humor, and a contagious positive attitude to the workplace. Respectful and Collaborative: Listen to understand, respect others, and foster a spirit of teamwork. We are an employee-owned company with profit-sharing and an Employee Stock Ownership Plan ("ESOP"), in which shares of company stock are allocated to eligible employees each year. Our "Own It" mindset captures what many of us consider the biggest benefit of all: a highly engaged, collaborative workplace where everyone matters and every employee makes a significant impact. Please visit our website at www.stoneagetools.com to get a better sense of our company and our employee-owned culture!
Responsibilities
The VP of Global Sales & Marketing will design and lead a sales strategy to drive adoption of automated industrial cleaning while owning revenue performance. Additionally, they will shape the market through strategic marketing initiatives and cross-functional leadership.
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